Digital Marketing Specialist

About the job

At our core, we are an AI-powered entertainment company with a deeply human-first philosophy. We believe technology should amplify creativity. Our proprietary AI systems work alongside writers, voice artists, and creative teams to help stories scale globally, faster, smarter, and with cultural depth and emotional integrity intact. Today, Pocket FM is home to a vibrant community of 250+ million listeners, 300,000+ creators, and 100,000+ audio series. With over 140 billion minutes streamed annually, we have emerged as one of the fastest-growing media-tech companies in the world, and we are just getting started. We operate at a massive global scale, but with a startup mindset: curious, fast-moving, and deeply owner-driven. At Pocket FM, teams are encouraged to think boldly, move with intent, and build for long-term impact as we shape the future of audio-first storytelling worldwide. You’ll be solving for these problem statements: • Scalable Acquisition: End-to-end management of paid acquisition channels (Meta, Google, Search, Display) with a relentless focus on scaling user growth while hitting efficiency targets • Full-Funnel Optimization: Leverage advanced event tracking, attribution models, and data funnel strategies to identify, engage, and retain high-value user cohorts • P&L & Capital Efficiency: Manage the marketing budget with a high-conviction, data-driven approach—optimising spend across channels to drive aggressive growth while maintaining strict CAC and LTV targets • Consumer Insights: Track daily campaign signals and consumer insights to identify leakage in the funnel, unlock scaling levers • Full-Funnel Alignment: Bridge the gap between high-impact marketing hooks and core product features to create a cohesive user experience that reduces churn and maximizes conversion • Operational Excellence: Build automated workflows for campaign distribution and stay ahead of the latest ad-tech and product innovations Here’s what we are looking for: • 2+ years of experience in high-scale digital acquisition, specifically mastering Meta Ads Manager and Google Ads • Proven ability to break down complex business problems into solvable pieces, leveraging data and metrics to drive continuous campaign and program improvements • Deep understanding of the digital media and tech startup ecosystems with an awareness of market-specific consumer behaviours • A product-centric mindset with the ability to navigate high-ambiguity situations and make calculated decisions that align with long-term business goals.