Digital Marketing Specialist

About the job

As a Digital Marketing Specialist at WhatJobs Direct, you will play a crucial role in driving e-commerce growth for our client in Bhubaneswar, Odisha, IN. Your primary focus will be on increasing online sales, enhancing brand visibility, and optimizing the customer journey across various digital channels. You will be responsible for developing and executing comprehensive digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content marketing, with a sharp emphasis on e-commerce conversions. Your key responsibilities will include: - Developing and implementing comprehensive digital marketing strategies to drive e-commerce sales and growth. - Managing and optimizing SEO/SEM campaigns to increase website traffic and conversions. - Creating and managing engaging content for social media platforms, email marketing, and other digital channels. - Executing paid advertising campaigns across platforms like Google Ads and social media, while monitoring performance and ROI. - Analyzing website traffic, user behavior, and marketing campaign performance using analytics tools. - Identifying opportunities for website optimization to improve user experience and conversion rates. - Collaborating with the e-commerce team to ensure a seamless customer journey. - Staying up-to-date with the latest digital marketing trends, tools, and best practices. - Conducting market research and competitor analysis to inform marketing strategies. - Preparing regular reports on digital marketing performance and providing recommendations for improvement. Qualifications required for this role: - Bachelor's degree in Marketing, Business, Communications, or a related field. - Minimum of 3-5 years of experience in digital marketing, with a focus on e-commerce. - Proven track record of success in driving online sales and lead generation. - Strong knowledge of SEO, SEM, social media marketing, content marketing, and email marketing. - Proficiency with digital analytics tools (e.g., Google Analytics) and advertising platforms. - Excellent analytical, creative, and problem-solving skills. - Strong written and verbal communication skills. - Experience with e-commerce platforms (e.g., Shopify, Magento) is a plus. - Ability to work independently and as part of a team.