Digital Marketing Specialist

About the job

Role Overview: You will join our dynamic marketing team as a Digital Marketing Specialist, focusing on Performance Marketing. Based in our modern office in Noida, Uttar Pradesh, IN, you will have the opportunity to work in a hybrid model combining in-office collaboration with remote flexibility. Key Responsibilities: - Plan, execute, and optimize paid digital advertising campaigns on various platforms such as Google Ads, social media (Facebook, Instagram, LinkedIn), and programmatic channels. - Drive customer acquisition, increase conversion rates, and maximize return on ad spend (ROAS) through deep data analysis, A/B testing, audience segmentation, and continuous performance monitoring. - Develop and manage paid digital advertising campaigns across platforms, conduct keyword research, target audiences, and create ad creatives. - Monitor campaign performance daily, analyze key metrics (CTR, CPC, CPA, ROAS), and optimize campaigns through A/B testing, bid adjustments, and budget allocation. - Implement remarketing strategies, manage relationships with advertising platforms, collaborate with content and design teams, and generate performance reports with insights and recommendations. Qualification Required: - Bachelor's degree in Marketing, Business, Communications, or related field. - 3-5 years of experience in digital marketing, with expertise in PPC advertising, social media advertising, and analytics platforms. - Strong analytical skills, proficiency in data interpretation, and a data-driven decision-making approach. - Excellent written and verbal communication skills, strong project management abilities, and the capability to work effectively in a hybrid environment. - Certifications in Google Ads or other relevant platforms are a plus.