Digital & Social Growth Manager

About the job

You will personally execute everything. 🎯 The Role You will own and execute: • Organic social media growth (Instagram, TikTok, YouTube) • Paid advertising (Meta primarily; YouTube & Google where relevant) • Creative testing & performance optimisation • Brand identity & content direction across social channels • Analytics, tracking & reporting • Growth experiments & funnel optimisation Most marketing activity will happen on social platforms. You must be comfortable working inside Meta Ads Manager daily. 🔥 What You Will Be Responsible For 1️⃣ Organic Social Growth • Build and grow Instagram, TikTok, and YouTube presence • Develop short-form content strategy • Create scroll-stopping hooks and messaging • Maintain consistent brand voice and identity • Drive engagement, profile visits, and bookings 2️⃣ Paid Social & Digital Advertising • Build and manage Meta Ads campaigns end-to-end • Structure campaigns, audiences, and retargeting funnels • Run creative A/B testing • Optimise daily for performance (CPL, CAC, ROAS) • Test YouTube and Google where strategically relevant 3️⃣ Branding & Identity • Maintain a strong, consistent brand presence • Align messaging with mental health ethics and sensitivity • Balance performance marketing with trust-building 4️⃣ Analytics & Performance Tracking • Set up and validate tracking (Meta Pixel, GA4) • Analyse CTR, CPC, conversion rates, CAC • Identify drop-offs and optimise funnel performance • Build performance dashboards • Make data-driven decisions independently Requirements: ✅ Requirements (Non-Negotiable) • Proven hands-on experience managing Meta Ads • Experience running paid campaigns on Instagram & Facebook • Experience with TikTok and YouTube marketing • Strong understanding of organic growth strategies • Comfortable building and managing campaigns independently • Strong knowledge of analytics and tracking • Ability to structure funnels from ad → landing page → booking • Experience reducing CAC through optimisation • Strong understanding of short-form content dynamics • High ownership mindset — no dependency on agencies You must be able to: • Launch campaigns yourself • Diagnose performance issues yourself • Optimise creative yourself • Analyse metrics yourself • Improve results without needing a team 🧠 Ideal Candidate Profile You are: • A digital growth operator, not just a marketer • Comfortable making decisions under limited data • Experienced in performance-focused social campaigns • Skilled at testing, failing, and iterating quickly • Ethical and responsible in sensitive industries • Highly independent and self-driven Experience in mental health, education, or high-trust industries is a plus.

Requirements

• Organic Social Growth
• Paid Advertising
• Creative Testing
• Performance Optimization
• Analytics
• Branding
• Funnel Optimization

Preferred Technologies

• Organic Social Growth
• Paid Advertising
• Creative Testing
• Performance Optimization
• Analytics
• Branding
• Funnel Optimization

Benefits

• Stable full-time job
• Work with a global team
• Opportunity to relocate to Europe
• Salary increases based on performance
• Equity share in the company
• Full ownership of your marketing work
• Recognition for your results and impact
• Long-term career growth