About the job
Responsibilities: • Primary responsibilities to monitor, and manage digital campaigns in ad serving systems such as DCM/ CM360. • Establish KPIs for all programs while continuously tracking performance with post-campaign analysis and reporting to ensure marketing efforts are delivering expected business outcomes. • Manage receipt, testing, and any required technical adjustment of creative in time for campaign launch. • Expert understanding of campaign management methodology/tools, including the ability to identify, optimize and resolve campaign related issues. • Flawlessly execute end-to-end campaigns, liaising with key internal and external stakeholders, while communicating campaign progress and applying learnings in future campaigns. • Work closely with internal/external teams and act as a post-sale contact to understand and communicate the technical requirements of campaigns. • Pull and analyse reporting from 1st and 3rd party systems. Identify and investigate 3rd party discrepancies as necessary. Differentiate between 1st and 3rd party delivery for billing. • Ensure timely, accurate, and successful delivery in full of all campaign components. Schedule and run periodic campaign status update meetings with the respective stakeholders. • Send post campaign analysis within two business working days of campaign end date. Qualifications Requirements: • 4 years + experience in a campaign management role in the advertising and online media marketing. Video ad experience is an added advantage. • Experience using ad serving systems such as DCM. • Knowledge and experience working with 3rd party vendors such as Innovid, Pointroll, Sizmek, etc. • Basic understanding of pixel and pixel management. • Familiarity with ad servers, media agencies, web debugging tools (Charles Proxy, Firebug, Fiddler, etc.) a plus. • Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills are required. • Experience in an analytical, results-oriented environment with external customer interaction. Share CV on jobs@aptita.com
Requirements
- digital campaigns management
- ad serving systems
- communication skills
- analytical skills
Preferred Technologies
- digital campaigns management
- ad serving systems
- communication skills
- analytical skills
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