Director of Demand Generation

About the job

About the Role We're seeking a Director of Demand Generation who can drive pipeline, not just leads. You will own the strategy, execution, and performance of all demand gen programs across digital, ABM, content syndication, and partner channels—obsessing over conversion rates, CAC, CPL, pipeline velocity, and ROI. This is a performance-first role: your success is measured by the pipeline and revenue you help generate. If you’re a full-stack marketer who can think strategically, execute ruthlessly, and optimize endlessly, we want you. Key Responsibilities: • Own the full-funnel demand generation strategy: Design and manage scalable, multi-channel campaigns to drive high-quality MQLs and SQLs that convert to revenue. • Pipeline accountability: Hit monthly and quarterly targets for sourced and influenced pipeline in close collaboration with sales. • Campaign development: Build and run integrated campaigns across digital (search, social, retargeting), email, events, ABM platforms, and content syndication. • Data & performance optimization: Analyze funnel metrics across every stage to identify drop-off points, iterate fast, and improve results continuously. • Technology leadership: Own and optimize the demand gen tech stack (HubSpot, Marketo, Salesforce, ZoomInfo, 6sense, etc.). • Sales alignment: Partner with SDR and AE teams to ensure seamless handoff, tight feedback loops, and campaign execution that supports the sales process. • Team leadership: Manage a small team (internal or agency), fostering a performance-oriented culture with accountability, experimentation, and continuous learning. Requirements: • 7+ years in B2B marketing, with at least 3 years in a demand generation leadership role. • Proven success generating pipeline and revenue at a high-growth SaaS, cybersecurity, or tech company. • Hands-on experience running performance campaigns across Google Ads, LinkedIn, email automation, webinars, and paid content syndication. • Deep understanding of funnel analytics, attribution modeling, and KPIs that matter (CAC, LTV, ROI, etc.). • Strong cross-functional collaboration skills—especially with sales, product marketing, and operations. • Metrics-obsessed: you don’t guess, you test. • Bonus: Experience with ABM platforms like Demandbase, 6sense, or Terminus. KPIs You’ll Be Measured Against: • MQL → SQL conversion rate • Sales accepted leads (SALs) • Pipeline contribution ($) • CAC and CPL • ROI on demand gen spend • Velocity through funnel stages

Requirements

• Demand Generation
• B2B Marketing
• Campaign Development
• Funnel Analytics

Qualifications

• 7+ years in B2B marketing

Preferred Technologies

• Demand Generation
• B2B Marketing
• Campaign Development
• Funnel Analytics

About the company

Ezlo Innovation focuses on driving pipeline, not just leads, with expertise in demand generation strategies across digital, ABM, content syndication, and partner channels.