Director – Product Growth Marketing

About the job

Key Responsibilities: Product Positioning & Messaging • Develop clear, differentiated messaging for products, solutions, and business offerings • Translate product capabilities into compelling market-facing narratives • Partner with leadership, product, sales, and delivery teams on go-to-market strategy Content Strategy & Thought Leadership • Lead content strategy across websites, landing pages, blogs, campaigns, case studies, and sales enablement assets • Ensure content aligns with buyer pain points, search intent, product value, and lead generation goals • Support thought leadership initiatives for leadership and business stakeholders SEO & Organic Growth • Build and guide SEO strategy to improve organic visibility and discoverability • Identify keyword opportunities and support on-page SEO, content optimization, and content-led growth Campaign Strategy & Execution • Lead integrated marketing campaigns across digital channels to support product awareness, lead generation, and pipeline growth • Plan and oversee campaign messaging, launch calendars, campaign assets, and performance tracking • Work closely with internal teams to execute campaigns that support specific products, business lines, industries, and target audiences Demand Generation & Pipeline Support • Drive marketing initiatives that support qualified lead generation and pipeline growth • Partner with sales and business teams to create campaigns, digital journeys, and assets that improve conversion Website, Social Media & Digital Presence • Oversee website strategy, website content, and overall digital experience • Guide website enhancements, landing page effectiveness, and conversion-focused updates • Oversee social media direction to ensure consistency in brand voice, relevance, and engagement • Ensure digital touchpoints reflect strong positioning, credibility, and business impact Creative Oversight & Brand Execution • Provide direction on visual storytelling across web, campaigns, presentations, social media, and branded assets • Work closely with design and creative resources to ensure quality, consistency, and alignment with brand and business goals • Oversee execution of digital and marketing creatives with a strong focus on performance and outcomes Team Leadership & Execution • Lead, mentor, and strengthen the marketing team • Bring structure, prioritization, and quality to execution • Step in directly where needed to support key deliverables and maintain high standards