Email Marketing Specialist

About the job

As an Email Marketing Specialist at Techievolve located in Sector V, Salt Lake, Kolkata, you will play a crucial role in turning emails into revenue and campaigns into conversions. Techievolve focuses on building data-driven email marketing systems that engage users, nurture leads, and drive measurable business growth. • *Role Overview:** You wont just send emails. You will own engagement and retention by planning, creating, and executing various types of email marketing campaigns such as promotional, transactional, lifecycle, and newsletters. • *Key Responsibilities:** - Plan, create, and execute various email marketing campaigns - Build and manage automated workflows, drip campaigns, and customer journeys - Segment audiences for personalized email experiences - Write and optimize compelling email copy aligned with brand voice - Collaborate with design and content teams for high-quality email creatives - Manage email marketing platforms like Klaviyo - Run A/B tests on subject lines, email content, CTAs, and send times - Track and analyze campaign performance metrics - Maintain email list hygiene and ensure compliance with regulations - Continuously optimize campaigns based on data insights • *Qualifications Required:** - 28 years of hands-on experience in Email Marketing - Proficiency in email marketing and automation platforms (e.g., Klaviyo) - Strong copywriting and proofreading skills - Basic understanding of HTML/CSS for email formatting - Experience with analytics tools and performance tracking - Strong attention to detail and project management abilities - Ability to manage multiple campaigns in a fast-paced, client-facing environment If you join Techievolve, you can expect benefits such as health insurance coverage, Durga Puja Bonus, global client exposure, training opportunities, recognition, team outings, work-from-home days, and on-time salary payments without exceptions. If you are passionate about email marketing as a strategic process involving personalization and data analysis, and not just sending out blasts, this role at Techievolve is the perfect opportunity for you to grow your skills, make an impact, and have your ideas valued. Apply now by sending your resume to the provided email address with the subject line "Email Marketing Specialist."