Field Marketing Manager (Assistant Manager)

Razorpay

★3.7 / 5

Bengaluru • Not disclosed

Yesterday

Hybrid

About the job

About the Role The Field Marketing Manager (Assistant Manager) will drive regional partner engagement, co-marketing initiatives, and acquisition programs to expand the fintech partnership network. This role combines marketing execution with data-driven experimentation to identify, test, and scale new partner profiles across multiple channels. Key Responsibilities: • Develop and execute field marketing plans to support the partnership and channel growth strategy. • Identify new partner profiles and conduct experiments across acquisition, engagement, and activation channels to evaluate performance and scalability. • Collaborate with partner account managers to design and launch co-branded marketing programs, events, and campaigns. • Plan and execute regional partner events, workshops, and exposure programs to strengthen ecosystem presence. • Work closely with content, design, and performance marketing teams to build campaigns that drive joint visibility and lead generations. • Measure the impact of marketing initiatives through data-backed analysis—tracking leads, engagement, conversion, and pipeline impact. • Research regional market dynamics, competitor programs, and emerging fintech verticals to refine partner targeting. • Manage vendors, event logistics, and budget utilization to ensure flawless execution and ROI. Skills & Experience Required: • 4–5 years of experience in B2B, fintech, or partner/channel marketing. • Proven track record in identifying and testing new partner or customer segments using data-driven framework. • Experience executing integrated campaigns across offline, digital, and partner-led channels. • Excellent communication and project management skills with the ability to align multiple stakeholders. • Analytical mindset with comfort in working with metrics, dashboards, and campaign attribution models.