Field Marketing Specialist

About the job

About Us Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world. From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place. Grow a Career. Build a Future! Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers. Job Purpose Lead and coordinate field marketing activities for AG India. Key Responsibilities Primary and Secondary duties: • Marcom plan to support brand building, lead generation and sales by CBU and Zone • Develop brand communication and media plan with respective Zones and CBUs; and align with internal teams. • Support dealers and CBU teams for local marketing activities, van campaigns, events, activations to build brand awareness and equity at local level. • Support dealer and CBU teams for digital lead generation and hyper local digital presence. • Support field teams in execution of local events/activations for brand visibility and lead generation through SOPs and budgets. • Manage and control CBU level marketing support budgets and drive RoI. • Responsible for brand identity at dealer level. • Responsible for local level competitive intelligence. • Hyperlocal and Digital Marketing Management. Experience Required Essential experience and skills: 14+ years’ experience in brand marketing/ marketing communications, brand management roles in automotive/ capital goods/ industrial / consumer durables sector. Experience of working in sales, brand promotions is a plus. Preferred Qualifications Education/Qualifications: MBA (full time) What We Offer We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect. Benefits At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including: • Flexible work arrangements • Savings & Retirement benefits • Tuition reimbursement • Parental leave • Adoption assistance • Fertility & Family building support • Employee Assistance Programs • Charitable contribution matching and Volunteer Time Off

Requirements

• Field Marketing
• Brand Building
• Lead Generation
• Sales
• Digital Marketing

Qualifications

• MBA

Preferred Technologies

• Field Marketing
• Brand Building
• Lead Generation
• Sales
• Digital Marketing

Benefits

• Flexible work arrangements
• Savings & Retirement benefits
• Tuition reimbursement
• Parental leave
• Adoption assistance
• Fertility & Family building support
• Employee Assistance Programs
• Charitable contribution matching
• Volunteer Time Off

About the company

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.