FMCG Sales Training (Manager/ Senior Associate)

About the job

FMCG Sales Training (Manager/ Senior Associate) Role Structure: ~80% FMCG Sales Training | ~20% Program Strategy & Industry Partnerships Location: Delhi NCR The short version What this role is about: ... This is a high-impact role at the heart of Kraftshala’s flagship PGP Sales, Marketing & Business Leadership program, where you will shape how FMCG sales is taught, practised, and evaluated. You’ll bring your on-ground FMCG field sales experience - especially distributor and general trade (GT) execution - into a national platform. Your work will directly influence how students are trained for frontline FMCG sales roles such as Area Sales Executive, and Territory-level roles, and how recruiters assess sales readiness. This role allows you to move from owning a territory to owning talent outcomes at scale, while staying deeply grounded in real sales execution realities. Who we’re looking for: People with 3-6 years of classical FMCG field sales experience, particularly in distributor management, GT execution, and territory operations, from structured, process-led FMCG environments. You should enjoy breaking down real sales problems into clear frameworks, explaining the why behind execution decisions, and helping early-career professionals build strong sales fundamentals. Why you should apply: This role offers: • Industry-level impact on how FMCG sales talent is built • Exposure to a wide range of sales contexts, categories, and learner profiles • The chance to build long-term academic, leadership, or business ownership careers • A front-row seat to how recruiters evaluate sales capability and readiness. About us: Kraftshala runs the PGP Sales, Marketing & Business Leadership program, a 100% live, job-linked program designed to prepare candidates for real-world sales, marketing, and business roles. Unlike conventional education programs, Kraftshala’s curriculum is continuously updated based on recruiter feedback, placement outcomes, and changing industry expectations. The FMCG Sales Trainer plays a critical role in ensuring that students are not just theoretically sound, but genuinely ready to perform in field sales, distributor-facing, and GT roles from Day 1. As the FMCG Sales Trainer, you will own how FMCG sales capability is built - across curriculum, training delivery, coaching, and evaluation. What you’ll spend your time on Training Execution & Design (~80% of your time): • Overall Program Design: You will design, evolve, and own the FMCG Sales learning journey within the PGP Sales, Marketing & Business Leadership program. This involves analysing student learning outcomes, placement performance, and recruiter feedback for FMCG field sales roles to build a training experience that reflects real distributor management challenges, GT execution realities, and territory-level decision-making. • Content Enhancement & Development: You will use your FMCG sales experience - combined with industry conversations and benchmarks - to create and refine FMCG sales frameworks, distributor management case studies, GT execution simulations, territory planning and problem-solving exercises. • Training & Instruction: You will conduct regular live sessions for small and large cohorts on topics aligned with your strengths, such as distributor and channel management, general trade execution, route-to-market strategy, trade promotions and visibility, sales planning and execution discipline. You will also coach students on how to articulate their sales experience clearly - helping them “sell their stories” effectively in interviews for FMCG sales roles. • Coaching Other Experts: As the FMCG training lead, you will manage and mentor a network of part-time FMCG experts who conduct sessions, evaluate assignments, and assess students. This includes auditing sessions, providing structured feedback, and ensuring consistent training quality and philosophy. Overall Program Management & Growth (~20% of your time): • Student Selection: You will contribute to strengthening the admissions process by conducting interviews, onboarding and auditing interviewers, participating in final intake and scholarship decisions where required. • Partnership Development: You will support the development of training, project, and recruiter partnerships - helping align expectations around sales capability, readiness, and on-the-job performance. Monthly outcomes Month 1: • Build a deep understanding of the PGP Sales, Marketing & Business Leadership program, with a strong focus on FMCG field sales. • Familiarise yourself with existing FMCG curriculum, student profiles, and recruiter expectations. • Begin co-delivering FMCG modules and coaching a small group of students. Month 2: • Independently lead FMCG Sales modules. • Audit existing FMCG curriculum to identify gaps against field sales and distributor management expectations. • Build working relationships with new FMCG experts to strengthen curriculum depth. Month 3+: • Own FMCG Sales curriculum end-to-end - design, delivery, and expert engagement. • Maintain high placement readiness for FMCG sales roles and strong recruiter satisfaction. • Experiment with new learning formats, tools, and partnerships to improve outcomes. A question we’d like to address upfront is what the career trajectory looks like for someone in this role. There are 2 broad possibilities of what you could be doing 5 years from now: • From the activities mentioned above, if you particularly enjoy creating great sales and business content and delivering impactful sessions, you could emerge as a leader who designs/ leads training programs for • Related sales verticals- FMCD/ Retail/ Pharma etc • Top FMCG/ corporates • If the business and strategy side of things excites you more, you can take up the ownership of a Kraftshala business vertical with P&L responsibilities. These are starting thoughts, of course, and any decision on a role is always a function of what a person wants matched with what the organisation can offer. The great advantage of a company that’s growing well (like Kraftshala) is that new opportunities open up frequently, and our preference would always be to try to fill up newly created roles with candidates from within the organisation. You fit the bill if, you have: • 3-6 years of FMCG sales experience with hands-on exposure to brand management, trade marketing, and sales, and a proven ability to drive measurable business results. (We’re not too fussed about the exact years of experience, as that’s just a proxy for your skill level, which is what we really care for.) • Excellent written and verbal communication skills with the ability to explain complex concepts in a clear and concise manner. • A structured and user-centric approach to problem-solving. • Ability to see the big picture as well as the easy-to-miss details. Selection Process: As a small team, we must get to know each other before taking the leap. We want to ensure you succeed in your role within our team. Each conversation with us will last about 30-60 minutes. The process will occur over a mix of online and offline conversations. • Conversation 1: This will be a call with the HR team to understand your profile briefly and share the details of the selection process. • Technical Exercise: This is a specific assessment designed to evaluate your fit for this role. • Conversation 2: This will be a conversation with our HR Lead wherein you can expect to be evaluated on the competencies needed for the job (mentioned above) & to go over your submission for the technical exercise. • Conversation 3: A conversation with our CEO to ensure that there is a fit with the Kraftshala Kode. • Extending an offer: If all goes well, we will extend an offer that will mention the relevant details. Location: Delhi / Gurgaon Location: India

Requirements

• FMCG Sales Experience
• Distributor Management
• General Trade Execution
• Training Design and Delivery
• Coaching

Qualifications

• 3-6 years of FMCG sales experience
• Excellent written and verbal communication skills

Preferred Technologies

• FMCG Sales Experience
• Distributor Management
• General Trade Execution
• Training Design and Delivery
• Coaching

Benefits

• Industry-level impact
• Exposure to various sales contexts
• Career development opportunities

About the company

Kraftshala is India’s largest higher-education institution in terms of marketing placements, with a 94% placement rate. The company aims to become the world’s largest career launchpad across domains, backed by eminent investors including ex-unicorn startup founders and CXOs of global giants.