General Manager - Category

About the job

Roles & Responsibilities: Business strategy: Create a sustainable business model in the category for ongoing business: Go deep, understand where opportunities are and create a viable business model to service the opportunities Own the business: Co-own the P&L, develop the business model, understand where opportunities are and create a viable business to service them. Own pricing strategy based on market potential, consumer insights, margins, competitive signal Know the customer: Deeply understand customer behavior, develop new customer Insights, Know the market: Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on size, internal capabilities, etc. Move the industry with you! Influence the leadership: Convert strategies into action by liaising with cross-functional leadership and drive the changes required Partner management: Develop deep and long-standing relationship with the companies Lead a partnership-relations team to identify strategic partners, negotiate better terms of trade and deals for our customers · Create a comprehensive companies management strategy and governance framework People leadership: Build, retain and groom a strong team to deliver across functions · Set goals, define KPIs and ensure team tracks effectively towards goals • Have a thorough understanding of the industry, trends/events, and continually monitor competitor/industry developments. Customer understanding • Strong focus on customer needs, both existing and potential, and use that knowledge to deliver a customer experience that is unparalleled • Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior • Conduct financial analysis of business opportunities to meet P&L goals, drive necessary promotions, campaigns basis insights. • Work with marketing to identify the best ROI initiatives to build awareness and encourage trial across channels – SEM, SEO, TV Commercials, etc. • Understand SEM, SEO and Email marketing – identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders • Work on relevant assortment, enable its discovery and ensure conversion.

Requirements

• FMCG experience
• Customer focus
• Data analysis

Preferred Technologies

• FMCG experience
• Customer focus
• Data analysis