General Manager - Channel Sales

About the job

Position : General Manager - Channel Sales Job Type : Full-Time Website : https : / / axestrack.com / About Axestrack : Axestrack is an innovation-driven leader in digital logistics solutions, leveraging cutting-edge technology to transform supply chains. By integrating advanced telematics, ERP systems, AI, and data analytics, we offer real-time visibility and optimization for logistics operations. Our focus on innovation ensures that we not only meet current industry demands but also pioneer future-ready solutions, empowering global businesses to build efficient, resilient, and adaptive supply chains. Role Overview Axsestrack is expanding its national channel footprint rapidly. From a current base of 20 channel partners, we aim to scale to 100+ active dealers across India. We're hiring a General Manager – Channel Sales, someone who has strong sales experience and has built or expanded a dealer network from the ground up. This role is sales-heavy and field-driven, with high responsibility for nationwide dealer expansion, activation, and performance. It also carries elements of cross-functional ownership — you'll contribute to planning, field execution, marketing activities, and feedback for product improvement. Core Responsibilities (Primary Focus : Sales & Dealer Expansion) • Expand the dealer ecosystem from 20 → 100+ active small-scale dealers across major regions in India. • Identify, screen, and onboard small-scale dealers with strong local influence and capability. • Build market coverage plans for metro, Tier 1, Tier 2, and high-potential industrial clusters. • Ensure that every new dealer becomes productive within defined timelines. • Create clear sales targets, monthly activation plans, and performance review cycles. • Drive on-ground sales through joint visits, field meetings, and continuous follow-up. • Monitor dealer sales funnel, conversion rates, and installation performance. • Coordinate with field engineering team for installation, training, and post-sales support. • Implement dealer policies, incentive schemes, compliance processes, and brand guidelines. • Resolve ground issues promptly and maintain strong dealer relationships. High-Ownership Responsibilities • Take responsibility for the overall success of the channel program in assigned regions. • Build structured processes for dealer onboarding, performance monitoring, and churn control. • Identify operational challenges early and proactively work on resolutions. • Work with management to set quarterly expansion plans and monthly sales goals. • Be accountable for quality, productivity, and business contribution of the dealer network. Collaboration With Marketing & Product • Work with the marketing team on dealer promotions, local campaigns, and market activation activities. • Provide field insights to shape pricing, product bundling, and channel-specific offerings. • Support creation of marketing material, dealer communication kits, and regional events. • Participate in internal discussions related to channel strategy and customer experience improvements. Ideal Candidate Profile • 5+ years of corporate experience with strong exposure to dealer development or channel sales. • Experience in building or significantly expanding a dealer network. • Strong sales execution skills — follow-up, conversions, and field presence. • Comfortable with high travel (12–15 days / month across states). • Good relationship-building, negotiation, and communication skills. • Ability to handle responsibilities independently without constant guidance. • Experience handling small-scale dealers working with 2–3 field staff is a plus. First-Year Success Metrics • Expand from 20 → 80–100 active dealers within 9–12 months. • Achieve monthly activation and revenue KPIs across all territories. • Maintain high dealer retention and dealer productivity. • Build structured, scalable processes for channel expansion.

Requirements

• Sales Execution
• Dealer Development
• Channel Sales
• Relationship Building
• Negotiation

Preferred Technologies

• Sales Execution
• Dealer Development
• Channel Sales
• Relationship Building
• Negotiation

About the company

Axestrack is an innovation-driven leader in digital logistics solutions, leveraging cutting-edge technology to transform supply chains.