General Manager - Channel Sales

About the job

Role Overview Axsestrack is expanding its national channel footprint rapidly. From a current base of 20 channel partners, we aim to scale to 100+ active dealers across India. We're hiring a General Manager – Channel Sales, someone who has strong sales experience and has built or expanded a dealer network from the ground up. This role is sales-heavy and field-driven, with high responsibility for nationwide dealer expansion, activation, and performance. It also carries elements of cross-functional ownership — you'll contribute to planning, field execution, marketing activities, and feedback for product improvement. Core Responsibilities (Primary Focus : Sales & Dealer Expansion) • Expand the dealer ecosystem from 20 → 100+ active small-scale dealers across major regions in India. • Identify, screen, and onboard small-scale dealers with strong local influence and capability. • Build market coverage plans for metro, Tier 1, Tier 2, and high-potential industrial clusters. • Ensure that every new dealer becomes productive within defined timelines. • Create clear sales targets, monthly activation plans, and performance review cycles. • Drive on-ground sales through joint visits, field meetings, and continuous follow-up. • Monitor dealer sales funnel, conversion rates, and installation performance. • Coordinate with field engineering team for installation, training, and post-sales support. • Implement dealer policies, incentive schemes, compliance processes, and brand guidelines. • Resolve ground issues promptly and maintain strong dealer relationships. High-Ownership Responsibilities • Take responsibility for the overall success of the channel program in assigned regions. • Build structured processes for dealer onboarding, performance monitoring, and churn control. • Identify operational challenges early and proactively work on resolutions. • Work with management to set quarterly expansion plans and monthly sales goals. • Be accountable for quality, productivity, and business contribution of the dealer network. Collaboration With Marketing & Product • Work with the marketing team on dealer promotions, local campaigns, and market activation activities. • Provide field insights to shape pricing, product bundling, and channel-specific offerings. • Support creation of marketing material, dealer communication kits, and regional events. • Participate in internal discussions related to channel strategy and customer experience improvements.

Requirements

• Negotiation
• Performance Monitoring
• Channel Sales
• Dealer Development
• Communication
• Sales Execution

Preferred Technologies

• Negotiation
• Performance Monitoring
• Channel Sales
• Dealer Development
• Communication
• Sales Execution

About the company

Axestrack is an innovation-driven leader in digital logistics solutions, leveraging cutting-edge technology to transform supply chains. We are the only South East Asian company to be featured in Gartner's Market Guide for Fleet Management. By integrating advanced telematics, ERP systems, AI, and data analytics, we offer real-time visibility and optimization for logistics operations. Our focus on innovation ensures that we not only meet current industry demands but also pioneer future-ready solutions, empowering global businesses to build efficient, resilient, and adaptive supply chains.