General Manager | Marketing | Hong's Kitchen

About the job

📍 Job Overview Job Title: General Manager | Marketing | Hong's Kitchen Company: Jubilant Corporate Location: India Job Type: Full-time Category: Marketing Management Date Posted: 2026-03-09 Experience Level: 12+ years Remote Status: On-site 🚀 Role Summary • Brand Champion: Own and drive the end-to-end brand strategy, ensuring a distinctive and contemporary positioning for Hong's Kitchen across all touchpoints. • Growth Orchestrator: Lead integrated marketing plans to drive sales growth (SSSG), new store ramp-up, and successful city expansions, collaborating with cross-functional teams. • Digital & Performance Marketing Guru: Leverage digital channels, performance marketing, app growth, loyalty, and CRM to enhance customer experience and drive measurable ROI. • Menu Innovation Catalyst: Partner with R&D and operations to launch menu innovations with compelling storytelling and speed-to-market excellence. • Consumer Insights & Analytics Maestro: Own consumer research, brand tracking, and campaign effectiveness to translate insights into actionable growth levers and foster a test-learn-scale culture. • Team & Agency Leadership Ace: Build, lead, and manage a high-performing marketing team and creative, media, digital, and research agencies to drive strong cross-functional collaboration. 📈 Primary Responsibilities • Brand Strategy & Positioning: Develop and implement a clear brand strategy, ensuring a differentiated and contemporary positioning for Hong's Kitchen across core menu, innovation, value platforms, and occasions. • Demand Generation & Growth: Drive sales growth (SSSG) and new store ramp-up through integrated marketing plans, owning the marketing calendar, and partnering with revenue, operations, and supply chain teams. • Digital, Performance & CRM: Lead digital marketing across channels, drive performance marketing, app growth, loyalty, and CRM-led personalization, and use customer data and insights to improve metrics. • Menu & Innovation Marketing: Partner with R&D and operations to launch menu innovations with strong consumer resonance, build compelling storytelling, and ensure speed-to-market and excellence in launch execution. • Consumer Insights & Analytics: Own consumer research, brand tracking, and campaign effectiveness, translate insights into actionable growth levers, and build a culture of test-learn-scale. • Team & Agency Leadership: Build and lead a high-performing marketing team, manage creative, media, digital, and research agencies, and drive strong cross-functional collaboration with operations, finance, and technology. 🎓 Skills & Qualifications • Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred. • Experience: • 12-15 years of marketing experience, preferably in QSR, FMCG, retail, or consumer internet. • Proven experience in scaling brands, not just launching them. • Strong exposure to digital-first and performance-led marketing. • Experience working in matrixed, high-growth environments. Required Skills: • Strong brand and consumer thinking with execution rigor. • Ability to balance creativity with commercial outcomes. • Comfort with data, analytics, and experimentation. • Influential leader with strong stakeholder management skills. Preferred Skills: • Experience in the QSR industry. • Familiarity with marketing automation tools and CRM platforms. • Proficiency in data visualization and reporting tools. 💵 Compensation & Benefits Salary Range: INR 30,00,000 - 40,00,000 per annum (Based on experience and market standards for senior marketing roles in India) Benefits: • Competitive compensation package. • Performance-based bonuses. • Health, dental, and vision insurance. • Retirement savings plans. • Generous leave policies. • Professional development opportunities. Working Hours: Full-time (40 hours/week) with flexibility for campaign execution and stakeholder communication.

Requirements

• Brand Strategy
• Digital Marketing
• Consumer Insights

Qualifications

• Bachelor's degree in Marketing, Business, or a related field
• 12-15 years of marketing experience

Preferred Technologies

• Brand Strategy
• Digital Marketing
• Consumer Insights

Benefits

• Competitive compensation package
• Performance-based bonuses
• Health, dental, and vision insurance
• Retirement savings plans
• Generous leave policies
• Professional development opportunities

About the company

Jubilant Corporate, founded in 2015, focuses on brand growth, demand generation, and customer relevance within the Quick Service Restaurant (QSR) sector, known for its innovative practices.