General Manager – Sales & Marketing

About the job

General Manager – Sales & Marketing (Fire Protection Systems) Location: New Delhi – India HQ + nationwide travel Company: Deworth Equipments Pvt. Ltd. Industry: Fire Protection, Suppression & Alarm Systems Experience Required: 12 + years in fire-protection sales, with 3 + years in a senior leadership role About Deworth Equipments We are a leading turnkey provider of fire prevention, suppression and detection solutions for power, oil & gas, industrial and large commercial facilities. With an engineering-driven culture and a growing national footprint, we partner with clients that can’t afford to compromise on life safety. Role Overview Reporting to the Managing Director, the GM – Sales & Marketing owns Deworth’s revenue strategy: shaping markets, winning key projects, and building a high-performance sales organization. You’ll translate our technical edge into sustained, profitable growth. Key Responsibilities • Strategic Leadership – Craft and execute annual sales plans, regional targets and go-to-market programs. • Business Development – Build a robust pipeline across power, hydrocarbon, distillery, data-center and infrastructure segments. • Key Account Management – Nurture C-suite and EPC relationships; secure repeat and multi-site orders. • Tender & Bid Oversight – Guide techno-commercial proposals, pricing strategy and contract negotiations. • Marketing & Brand – Drive product positioning, digital campaigns, trade-show presence and thought-leadership content. • Cross-Functional Alignment – Coordinate with Design, Projects and Finance to ensure feasibility, margin protection and smooth hand-offs. • Team Building – Recruit, coach and motivate a pan-India sales & application-engineering team; establish KPI dashboards. • Market Intelligence – Monitor competition, code/standard updates (NFPA, IS, OISD, FM), and emerging technologies. • P&L Accountability – Deliver revenue, gross-margin and receivables targets; manage departmental budgets. Required Profile Must-Have Details Education B.E./B.Tech (Mech/Fire) or equivalent; MBA/PGDM preferred Domain Expertise Sprinkler, hydrant, gas flooding, foam & alarm systems; fluent with codes/approvals Experience ≥ 12 yrs in fire-protection project sales; ≥ 3 yrs leading regional/national teams Network Strong connects with industrial clients, EPCs, consultants & FM insurers Skills Strategic thinking, negotiation, forecasting, CRM analytics, digital-marketing awareness Mobility Willing to travel ~40 % of the time within India Why Deworth? • Leadership Seat – Shape the growth trajectory of a fast-scaling safety brand. • Entrepreneurial Culture – Freedom to innovate and own decisions. • Competitive Package – Fixed + aggressive incentives, car/communication allowances, ESOP potential. • Impact – Every win protects lives and critical assets. 📩 How to Apply Email your résumé to deworth@deworth.com with the subject line “GM – Sales & Marketing (Fire Protection)”. Include a brief note on your largest project win to date and current CTC.

Requirements

• Strategic thinking
• negotiation
• forecasting
• CRM analytics
• digital-marketing awareness

Qualifications

• B.E./B.Tech (Mech/Fire) or equivalent
• MBA/PGDM preferred

Preferred Technologies

• Strategic thinking
• negotiation
• forecasting
• CRM analytics
• digital-marketing awareness

Benefits

• Competitive Package
• Fixed + aggressive incentives
• car/communication allowances
• ESOP potential

About the company

We are a leading turnkey provider of fire prevention, suppression and detection solutions for power, oil & gas, industrial and large commercial facilities. With an engineering-driven culture and a growing national footprint, we partner with clients that can’t afford to compromise on life safety.