Global Online Business Leader

About the job

About Lenskart Lenskart is India’s fastest-growing eyewear brand, disrupting the industry with innovative design, digital-first strategies, and a strong omnichannel presence. We are a global eyewear tech company committed to helping people see better through a relentless focus on customer experience and operational excellence. Role Overview: Own the Global P&L We are seeking a high-impact Global Online Business Leader to own and aggressively drive the Online P&L for India and our global footprint. This strategic role demands a leader who can deliver high-velocity growth through a holistic strategy encompassing: • Performance Marketing Excellence • Marketplace & Quick Commerce Expansion • A Category-Led, Consumer-Backward mindset The leader will oversee regional online teams, ensuring a cohesive, compelling, and globally consistent online presence across all markets. Key Responsibilities 1. Strategic P&L & Business Roadmap • Ownership: Own the end-to-end Online P&L for all channels and geographies. • Strategy: Define and execute a holistic online growth roadmap by rigorously working backward from consumer needs to build innovative, category-leading solutions. • Channel Integration: Integrate marketplace and quick commerce strategies into the overall business plan to capture new growth opportunities and customer segments effectively. 2. Performance Marketing & Channel Leadership • Acquisition & Retention: Drive aggressive customer acquisition, retention, and reactivation strategies across all digital channels (Meta, Google, Affiliates, Programmatic, etc.). • ROI Optimization: Lead internal performance marketing teams and agency partners to ensure high ROI campaigns and optimize media spends based on LTV and sophisticated audience cohorts. • E-commerce Scale: Develop and scale strategies for key marketplace and quick commerce platforms, managing relationships and optimizing presence to maximize sales velocity. 3. Team & Global Oversight • Leadership: Lead regional online channel teams, providing strategic direction and operational support to drive localized revenue targets. • Consistency: Ensure market-specific growth is accelerated while maintaining global brand, operational, and tech consistency. 4. Digital Product & UX Optimization • Experience: Collaborate closely with product and tech teams to create a best-in-class online experience across Lenskart’s digital assets (web/app). • Conversion: Drive continuous experimentation and A/B testing to dramatically improve conversion rates, engagement, and retention metrics. 5. Analytics & Growth Operations • Data-Driven Decisions: Monitor key performance dashboards and funnel metrics daily/weekly to inform rapid, data-driven decisions. • Forecasting: Lead growth forecasting, sophisticated customer segmentation, and hyper-targeted audience strategies to power scalable marketing efforts. 6. Cross-functional Collaboration • Unification: Work closely with supply chain, category, CX, merchandising, and creative teams to ensure a unified customer journey and seamless operational execution across all online touchpoints.

Requirements

• P&L Management
• Performance Marketing
• E-commerce Growth
• Digital Marketing

Preferred Technologies

• P&L Management
• Performance Marketing
• E-commerce Growth
• Digital Marketing

About the company

Lenskart is India’s fastest-growing eyewear brand, known for its innovative design and digital-first strategies, committed to improving the customer experience through operational excellence.