Growth Manager

About the job

- Position Title - Growth Manager - Function/ Department - Capability Centre (AddedNova) - Location - Singapore, Philippines, India, Hong Kong, Indonesia (Remote) - Key Responsibilities: - Own end-to-end growth and revenue for AddedNova, including demand generation, funnel optimization, and conversion outcomes. - Design and execute growth strategies to increase awareness, lead generation, and enrollments across global markets (US, UK, India, SEA). - Build and manage top-of-funnel initiatives such as webinars, research competitions, workshops, and content campaigns targeted at students and parents. - Develop and refine program positioning and messaging, simplifying the value of research for college admissions into clear, compelling narratives. - Optimize the lead-to-enrollment funnel by improving lead quality, nurturing journeys, and conversion rates in collaboration with the counseling team. - Work closely with counselors to enable high-quality consultative selling, ensuring alignment between marketing promise and delivery experience. - Identify and build strategic partnerships with schools, independent counselors, and academic communities to drive scalable distribution. - Drive experimentation across channels (organic, paid, community, referrals) to identify high-performing acquisition levers. - Track and analyze key metrics such as CAC, conversion rates, pipeline velocity, and revenue contribution, and iterate based on insights. - Collaborate cross-functionally with marketing, design, research mentors, and leadership to execute campaigns and strengthen the AddedNova brand. - Build and leverage student success stories, publications, and outcomes to strengthen trust and credibility in the market. - Required Skills & Qualifications: - 3-6 years of experience in growth, marketing, and/or revenue-focused roles, preferably in EdTech or similar products. - Strong understanding of growth frameworks and funnel management, especially for high-ticket or consultative sales environments. - Demonstrated ability to build and execute 0→1 and 1→10 growth strategies across multiple channels. - Excellent communication and storytelling skills, with the ability to translate complex academic offerings into clear, outcome-driven narratives. - Data-driven mindset with experience in analyzing funnels, running experiments, and optimizing performance metrics. - Experience working with or alongside sales/counseling teams to drive conversions and improve customer journeys. - Strong project management skills with the ability to manage multiple initiatives simultaneously in a fast-paced environment. - High ownership mindset with a bias for action and comfort with ambiguity. - Familiarity with tools such as Google Suite, CRM systems, analytics platforms, and marketing tools is preferred.