Growth Manager - HPE

About the job

Job Requirements The role is responsible for development and execution of comprehensive marketing strategies to drive growth and revenue. Work closely with a team of competent marketing professionals and collaborate cross-functionally to optimize campaigns and initiatives. Roles & Responsibilities: • Develop and execute innovative growth marketing strategies to achieve business objectives. • Lead and mentor a team of growth marketing managers and associates. • Analyze market trends, customer behavior, and competitor activities to identify opportunities for growth. • Collaborate with product, sales, and other teams to align marketing efforts with overall business goals. • Manage and optimize digital marketing channels. • Implement A/B testing and other experimentation techniques to optimize campaign performance. • Monitor and analyze key performance indicators (KPIs) to track the effectiveness of marketing efforts. • Identify areas for improvement and implement initiatives to enhance marketing performance and efficiency. • Stay up to date with industry trends and best practices in growth marketing. Secondary Responsibilities: • Expert in problem solving skills & Positive attitude. • Understand the Business Portfolio target & able to plan marketing strategy & plan execution with stakeholders. • Optimized customer journey (CRO) on digital platform / assisted journey. • Bureau data understanding & utilize the same in digital marketing. • Basic Assets & Credit Card Product Knowledge. • Expert in sales lead management / lead lifecycle. • Knowledge to handle both existing & new customer marketing strategy. • Comfortable to work in Agile team with incremental RoI strategy. • Basic knowledge of Data Analytics & Statistics (From marketing perspective). Managerial & Leadership Responsibilities: • Target-oriented with proven ability to multitask. • Experienced in people management and development, comfortable managing in a matrixed and/or Agile environment. Education Qualification: Graduation: Science / Commerce / B Tech - Computer Science / IT. Post-graduation: MBA.