Growth Marketing Lead

About the job

Growth Marketing Lead AgentShop | India | Full-Time | Remote About AgentShop We're building the infrastructure that helps DTC brands win the AI product shelf. As consumers shift from Google to ChatGPT/Gemini/Perplexity for product discovery, we're ensuring brands don't get left behind. We're pre-launch with early traction, headquartered in San Francisco, and building our founding team here. The Role You'll own all things growth from day one. No team, no budget initially—just you, your creativity, and an unfair advantage in a massive market shift. This is a founding team role with significant equity upside and pathway to VP Marketing. You'll be successful if you can: • Build a global waitlist from 0 to 500 qualified mid-market DTC brands in 90 days • Generate 50+ demo bookings without paid acquisition • Establish AgentShop as the thought leader in "AI commerce" from India What You'll Do Week 1-4: Foundation • Optimize our web presence for conversion (landing pages, LinkedIn, Calendly) • Create and execute a content-led growth strategy across LinkedIn and Twitter/X (global DTC audience) • Build direct relationships with US/EU DTC founders, CMOs, and agency owners • Design and ship a "lead magnet" that drives qualified signups Month 2-3: Scale • Launch and grow "The AI Shelf" newsletter to 1,000+ subscribers • Secure podcast guest spots, partnerships, and co-marketing opportunities • Host weekly LinkedIn Live/AMA sessions to build authority • Convert waitlist to demos to paid founding members Ongoing: • Own all growth metrics (CAC, LTV, payback period by channel) • Test and validate new channels (community, partnerships, events) • Build the marketing playbook and team from Bengaluru Who You Are Must-Haves: • 3+ years growth marketing at a B2B SaaS or global DTC brand (early-stage preferred) • Proven track record building from zero: you've grown something from scratch before • Active, engaged presence on LinkedIn or Twitter with demonstrated content performance • Exceptional written English— you can write copy that converts for US/EU audiences • Comfortable working US/EU hours for customer calls (flexible schedule) • Scrappy operator: you ship fast, measure everything, optimize relentlessly • Deep understanding of global DTC/ecommerce ecosystem Nice-to-Haves: • Experience working with international/global markets from India • Previous startup or "founding team" experience • Video/content creation skills (Loom, basic editing) • Network in global DTC communities (Twitter, LinkedIn, Slack groups) Mindset: • You'd rather post 5 times and get 3 signups than spend a week on a "perfect" campaign • You believe the best growth comes from genuine relationships, not hacks • You're energized by ambiguity, ownership, and building for global markets from India Compensation & Benefits • Base Salary: ₹8–12 LPA (depending on experience + equity split preference) • Equity: 0.3%–0.8% (ESOPs, 4-year vest, 1-year cliff) • Performance Bonus: Up to 20% of base on hitting 90-day milestones • Benefits: • Annual learning budget: ₹1,00,000 • Relocation to US post Series A • ESOP buyback program after Series A Why this comp structure: We're early. We prioritize equity upside over cash. If you want maximum salary, this isn't the role. If you want to build something massive and participate in the upside, it is. Location & Logistics • Base: Remote • Schedule: Core hours 3 PM – 12 PM IST (overlap with US morning) • Travel: Optional annual team offsites, potential US trip post-Series A • Team: Small founding team, flat hierarchy, zero bureaucracy Why Join Us • Global impact, India cost base: Build for US/EU markets with Bangalore hustle • Founding team role: First marketing hire, define the culture • Category creation: AI commerce is the next $10B+ category. We're first movers. • Equity upside: Real ownership, not "employee option pool" scraps • Network: Direct access to global DTC founders, VCs, and operators How to Apply We don't care about your resume. Show us you can do this job: • Audit AgentShop's current presence (LinkedIn, website) and send 3 specific improvements you'd make in week 1. • Create one piece of content (LinkedIn post, Loom video, or thread) targeting US DTC founders. • Tell us about a time you built something from zero to one—what worked, what didn't. Send to: with subject "Growth Lead — India — (Your Name)" How to Apply We don't care about your resume. Show us you can do this job: • Audit AgentShop's current presence (LinkedIn, website) and send 3 specific improvements you'd make in week 1 • Create one piece of content (LinkedIn post, Loom video, or thread) targeting US DTC founders. • Tell us about a time you built something from zero to one—what worked, what didn't Send to: ( ) with subject "Growth Lead — Bengaluru — (Your Name)" No agencies. No "digital marketers" looking for a checklist job. We're building for 10 years from India for the world. Hiring Process • Application review (portfolio/task-based) • 45-min founder call (culture, vision fit) • Paid task: 1-week sprint to generate 10 waitlist signups (₹10,000 stipend, regardless of outcome) • Final interview (team + references) • Offer We move fast. Application to offer in 10 days.

Requirements

• Growth Marketing
• B2B SaaS
• Content Creation
• Market Analysis

Qualifications

• 3+ years in growth marketing

Preferred Technologies

• Growth Marketing
• B2B SaaS
• Content Creation
• Market Analysis

Benefits

• Annual learning budget: ₹1,00,000
• Relocation to US post Series A
• ESOP buyback program after Series A

About the company

We're building the infrastructure that helps DTC brands win the AI product shelf. As consumers shift from Google to ChatGPT/Gemini/Perplexity for product discovery, we're ensuring brands don't get left behind.