Growth Marketing Manager

About the job

Location : Kochi, India About Us ART Group of Companies is a two-decade old technology group headquartered in Kochi, India, with customers across Europe, Middle East, and multiple other geographies. The Group comprises four companies: • ART Technology & Software: AI accelerated software development, Product & Engineering services • Panasa Technology: AI accelerated Engineering & Operations services for Fintechs • LatticeMind: AI Powered Cybersecurity Services • Storia Films: AI-based film making & media production We are looking to hire a Growth Marketing Manager to build our growth engine for all these different group companies from the ground up – designing viral loops, referral systems, content-led demand generation that brings qualified pipeline as per the relevant ICP for the group companies. Key Responsibilities • Design and launch viral loops & referral programmes (free tools, shareable content, client referral incentives) that generate self-reinforcing lead flow • Own full-funnel demand generation paid (LinkedIn/Google Ads), organic (SEO, LinkedIn content), ABM, email nurture, and event-to-pipeline conversion • Build and run growth experiments every quarter using known frameworks - test fast, kill losers, scale winners • Manage Zoho CRM + Zoho Marketing Automation workflows: lead scoring, drip campaigns, SDR handoff, attribution tracking • Drive LinkedIn thought leadership programme across CEO, BD lead, and senior engineer accounts (3–5 posts/week cadence) • Build growth dashboards showcase CAC, MQL/SQL conversion, pipeline velocity, channel ROI, viral coefficient • Create practitioner-grade content: Explainers, playbooks, Guides – content that leaders share Must-Have Skills & Experience • 5–10 yrs in growth marketing / demand gen / performance marketing; 3+ yrs in B2B tech services, SaaS, or fintech • Experience of building growth system in an IT services company • Proven track record building viral loops, referral engines, or PLG mechanics with measurable pipeline impact • Strong with data: dashboards, lead scoring, multi-touch attribution, A/B testing, SQL/spreadsheets • Excellent English (written + verbal) – primary audience is UK/EU financial services decision-makers • Experience with LinkedIn Campaign Manager, Google Ads, SEO tools (Ahrefs/SEMrush), and AI tools like Claude, ChatGPT, Claude, Codex, Gemini etc. Good to Have • Experience marketing to UK/EU and Global Clients • Community building experience (Slack groups, LinkedIn communities, practitioner networks)

Requirements

• it service
• a/b testing
• growth marketing
• performance marketing
• demand generation

Preferred Technologies

• it service
• a/b testing
• growth marketing
• performance marketing
• demand generation

About the company

ART Group of Companies is a two-decade old technology group headquartered in Kochi, India, with customers across Europe, Middle East, and multiple other geographies. The Group comprises four companies: ART Technology & Software, Panasa Technology, LatticeMind, and Storia Films.