Growth Marketing Manager

About the job

- As a Growth Marketing Manager at pecuniya.com, you will be responsible for driving user acquisition, engagement, content creation, and funnel optimization. Your role will involve a combination of performance marketing and content creation, requiring you to manage paid campaigns effectively and create engaging content that delivers results. - Key Responsibilities: - Performance Marketing - Plan, launch, and optimize campaigns across Meta (Facebook & Instagram), Google (Search & Display), and TikTok. - Manage budgets effectively and continuously improve ROI. - Scale campaigns based on performance insights. - Content Creation and Distribution - Create and publish content across TikTok, Instagram Reels, and Facebook. - Develop short-form videos, high-conversion creatives, and trend-based content. - Ensure content is engaging, relevant, and optimized for reach and conversions. - Funnel Optimization - Analyse and improve the full user journey from ad to conversion. - Identify drop-offs and implement improvements. - Collaborate with product teams to enhance conversion rates. - Experimentation and A/B Testing - Conduct structured experiments on creatives, messaging, targeting, and landing pages. - Continuously iterate and optimize based on data. - Audience Targeting - Define and refine target audiences. - Test different segments to identify high-performing cohorts. - Adapt messaging based on audience insights. - Analytics and Reporting - Track key metrics including CPL, CPA, conversion rates, and content performance. - Use tools such as Google Analytics (GA4), Mixpanel/Amplitude, and ad dashboards. - Requirements: - 3-6 years of experience in growth or performance marketing. - Strong hands-on experience with Meta Ads, Google Ads, and TikTok Ads. - Experience creating short-form video content (TikTok/Reels). - Proven ability to drive user acquisition and improve conversion rates. - Strong analytical mindset with the ability to translate data into actionable insights. - Preferred Qualifications: - Experience in marketplaces, SaaS, or consumer platforms. - Exposure to Southeast Asia markets. - Familiarity with video editing tools (e.g., CapCut) and analytics platforms. - Basic data analysis skills (SQL or equivalent). - Working Style: - Fast-paced and results-oriented. - High ownership and accountability. - Collaborative approach with product and leadership teams.