Growth Marketing Specialist / Manager (Performance Marketing & ABM)

About the job

Job Title: Growth Marketing Specialist / Manager (Performance Marketing & ABM) Experience: 2–8 years Function: Growth / Demand Generation Marketing Role Overview We’re hiring a Growth Marketing Specialist / Manager to drive qualified pipeline through a mix of performance marketing, ABM, and organic growth initiatives. This role requires strong hands-on expertise in paid media, deep understandi ... ng of full-funnel measurement, and the ability to align closely with Sales on target account engagement. You will own end-to-end campaign strategy, execution, and optimization across global markets, with a clear focus on pipeline impact and ROI. Key Responsibilities 1) Paid Media & Demand Generation • Plan, launch, and optimize campaigns across LinkedIn Ads (must-have), Google Ads (Search, Display, YouTube), and remarketing platforms (Meta, GDN). • Execute Account-Based Marketing (ABM) campaigns targeting defined Target Account Lists (TALs). • Build and manage audience segmentation aligned to enterprise personas and buying committees. • Own end-to-end campaign lifecycle: setup, targeting, ad creatives, landing pages, A/B testing, and optimization. • Drive continuous improvement in CTR, CPL, CVR, and pipeline contribution. • Partner with SDR and Sales teams to ensure campaign alignment with outreach and account engagement strategies. 2) Analytics & Reporting • Own campaign tracking, attribution, and performance measurement using Google Analytics, CRM (HubSpot/Salesforce), and automation tools. • Deliver weekly and monthly performance reports covering leads, MQLs, pipeline influence, and ROI. • Identify optimization opportunities and recommend budget reallocation based on performance insights. • Build dashboards for leadership visibility on demand generation metrics. 3) SEO & Organic Growth (Good to Have) • Support execution of international SEO strategy across priority markets. • Conduct keyword research, competitor benchmarking, and content gap analysis. • Collaborate with content and web teams on on-page, technical SEO, and link-building initiatives. • Track and improve organic performance using tools like GA, GSC, SEMrush/Ahrefs. Requirements • 4–8 years of experience in B2B SaaS performance marketing / demand generation. • Strong hands-on expertise in: • LinkedIn Campaign Manager (mandatory) • Google Ads (Search, Display, YouTube) • Remarketing platforms (Meta, GDN) • Proven experience in executing ABM strategies and TAL-based campaigns. • Strong understanding of CPL, CAC, CTR, CVR, ROAS, and multi-touch attribution. • Demonstrated ability to drive measurable pipeline impact (leads → MQLs → revenue). • Experience with marketing automation and CRM tools (HubSpot, Salesforce, Marketo, etc.). • Strong analytical mindset with experience in reporting, dashboards, and campaign insights. • Ability to collaborate cross-functionally with Sales, SDRs, Content, and Product Marketing. Preferred Qualifications • Experience targeting mid-market and enterprise buyers across global markets. • Exposure to international SEO programs. • Familiarity with intent platforms (6sense, Demandbase) is a plus. • Strong project management and execution capabilities across multiple campaigns. Why Join Netcore • Own high-impact demand generation across global markets • Work closely with Sales on enterprise ABM programs • Exposure to advanced MarTech, automation, and analytics stack • High-ownership, fast-paced environment with strong growth trajectory • Competitive compensation and career progression

Requirements

• performance marketing
• ABM
• SEO
• analytics
• campaign strategy

Qualifications

• 4-8 years of experience in B2B SaaS performance marketing / demand generation

Preferred Technologies

• performance marketing
• ABM
• SEO
• analytics
• campaign strategy

About the company

Netcore is a leading AI/ML-powered Customer Engagement & Experience platform serving 6500+ brands across 18 countries. Trusted by a majority of India’s unicorns, Netcore enables businesses to drive growth through personalized, data-driven engagement across channels. Headquartered in Mumbai with a global presence, Netcore is consistently recognized as a Great Place to Work and offers an environment focused on ownership, innovation, and impact.