Growth Product Marketing Manager

About the job

About PocketPills We’re a healthcare platform for humans, designed for real life. The Role: Architect of the Digital Journey As our Growth Product Marketing Manager, you are the visionary and executor of our digital storefront. You don’t just "manage" a website; you own the transition from visitor to lifelong patient. Your mission is to blend world-class brand positioning with deep technical execution. You are responsible for the "Conversion Engine"—optimizing website architecture, wireframing high-performing landing pages, and using sophisticated UX principles to remove friction from the healthcare journey. What You’ll Own 1. Digital Architecture & Merchandising The Blueprint: Lead the planning and information architecture for the entire PocketPills website. You decide what pages we need, where they live, and how they connect. High-Fidelity Wireframing: Bridge the gap between strategy and design by building comprehensive wireframes that prioritize user intent and conversion hooks. Merchandising Excellence: Strategize how our services and products are presented. You own the visual hierarchy and "look and feel" of the site, ensuring it matches the aesthetic of the world’s leading DTC brands. 2. The Category Launch Playbook Scalable Frameworks: Develop a repeatable "Category Launch" system. Rapid Deployment: Lead the end-to-end launch of multiple new categories at high velocity. 3. Organic Growth & SEO Strategy Intent-Driven SEO: Own the end-to-end SEO roadmap—from technical site health to content strategy. 4. Messaging & Conversion Copy The Narrative: Write the "raw" copy for new pages, translating complex pharmacy regulations and healthcare jargon into simple, persuasive, and credible DTC language.

Requirements

• Digital Marketing
• SEO
• Website Management

Qualifications

• 8-10 Years of Experience in leading website growth projects
• Proficient in wireframing tools
• Technical fluency

Preferred Technologies

• Digital Marketing
• SEO
• Website Management

About the company

Pocketpills is Canada’s leading online pharmacy & medical care platform. Re-imagining healthcare to make it accessible, affordable and entirely human. Driven by our passion for innovation and customer-care, we’ve designed a suite of digital care experiences that empower our members to take control of their health. From coast to coast, over 800,000 Canadians trust Pocketpills to deliver their medication & ensure a healthcare professional is always just an arms-reach away.