Growth Specialist

About the job

Job Description: We are looking for a data-driven Growth Specialist to own and execute growth initiatives across the customer lifecycle, with a strong focus on Offer creation, churn reduction, conversion rate optimization, and day-to-day sales performance of fast-growing subscription-based e-commerce brand focused on spiritual and wellness products. This role sits at the intersection of marketing, product, UX/UI, and analytics, and requires hands-on execution as well as strong cross-functional coordination. Roles and Responsibilities: Growth & Retention: • Develop, execute, and continuously optimize churn reduction initiatives across the subscription lifecycle (onboarding, engagement, renewal, win-back) to improve Recurring and assuring its growing MOM. • Analyze customer behavior, cohort data, and subscription metrics (churn, LTV, retention) to identify growth opportunities. • Design and run offers, A/B Tests, funnels, UX changes aimed at acquiring new customers and improving retention and lifetime value. Sales & Performance Monitoring: • Track and analyse sales performance across channels. • Identify trends, anomalies, and opportunities for immediate optimization. • Work closely with performance marketing & email team to recommend tactical and strategic actions based on sales data. • Research other subscription brands and look for more ways to improve acquisition, Revenue, LTV and AOV. Conversion Rate Optimization (CRO): • Own the landing page (LP) optimization roadmap to improve conversion rates. • Define requirements and assign landing page development tasks to design and development teams. • Coordinate closely with the UX/UI team to plan and execute A/B tests (layouts, copy, CTAs, flows). • Analyze test results and translate insights into clear next steps. Project Management & Execution: • Break down growth initiatives into clear, actionable tasks. • Assign, track, and manage tasks in Asana, ensuring timelines and priorities are met. • Coordinate with internal teams (UX/UI, marketing, content) to ensure smooth execution. • Be hands-on with data: analyze and interpret datasets related to growth and retention. • Build and maintain regular performance reports and dashboards. Skills & Qualifications: • 10-12 years of experience in a growth, retention, or performance-focused role, preferably in a subscription or D2C business. • Strong analytical skills with hands-on experience tracking and optimizing metrics such as churn, retention, LTV, CAC, AOV, and conversion rates. • Proficiency in Excel/Google Sheets and experience with analytics tools like Google Analytics, Mixpanel, or Amplitude. • Proven experience in CRO, A/B testing, funnel optimization, and landing page performance improvement. • Solid understanding of subscription business models, offer creation, and revenue optimization strategies. • Experience managing cross-functional projects using tools like Asana and collaborating with marketing, UX/UI, and product teams. • Strong communication, problem-solving skills, and a data-driven, ownership-focused mindset. About VGL Group Vaibhav Global Limited (VGL) is a leading electronic retailer of jewelry and lifestyle products. In FY 2023-24, VGL reported a turnover of ~$365 million and employs 4,000+ people globally, with 3,000+ based in Jaipur, India. Multi-Channel Presence VGL reaches a broad audience through its TV, e-commerce, and digital retail platforms: • Shop LC (USA) – Live broadcasts to 60M+ homes with a strong e-commerce presence. • TJC, UK – Reaches 27M+ homes through TV and digital platforms. • Shop LC Germany – Broadcasts to 40M+ homes, expanding VGL’s European market presence. • Ideal World (UK) – Acquired in 2023, a leading UK teleshopping & digital sales platform. • Mindful Souls – Acquired in 2023, a fast-growing subscription-based e-commerce brand focused on spiritual and wellness products. Social Impact & ESG Initiatives Your Purchase Feeds… – VGL’s flagship one-for-one meal program has provided 99M+ meals to schoolchildren in India, the US, and the UK. Employee Volunteering – Encourages employees to donate two hours monthly for charitable activities. Sustainability Commitment – Focused on renewable energy, waste reduction, and green initiatives. IGBC Award Winner – Recognized for excellence in green built environments at its Jaipur SEZ unit. Assigned a ‘Combined ESG Rating 72 (Strong)’ from ICRA ESG Ratings Limited Talent & Culture Humanocracy & Micro-Enterprises – VGL fosters a decentralized, empowered work culture, enabling small, agile teams to drive innovation and ownership. Talent Density & Meritocracy – Prioritizing high-performance teams, rewarding talent, and a culture of excellence. GPTW Certified – Recognized as a Great Place to Work across India, the US, the UK, and China. Recognition & Achievements Top Exporter Award – Honored by GJEPC for being India’s largest exporter of silver and colored gemstones. Operational Excellence – A strong track record in value-driven retail and customer-centric growth. The Perks: • The Great responsibility. • A fun-life balance. • Culture of openness and flexibility allows employees to keep growing and gravitating to roles that fit their talents and passions. • Attractive financial package for top talent.