Head Brand & Marketing

About the job

Role Summary: We are seeking a strategic and aesthetically driven Head Brand & Marketing to lead the overall brand vision, creative direction, team leadership, PR, exhibitions, and marketing execution across all verticals. This is a senior leadership role focused on brand building, storytelling, luxury positioning, and execution excellence. Key Responsibilities: 1. Brand Strategy & Positioning • Develop annual and quarterly brand roadmaps • Define and strengthen brand positioning across B2B & B2C verticals • Build long-term brand equity and visibility • Study market trends and competitors to refine brand direction • Present strategic marketing plans to management 2. Creative Direction & Campaign Leadership • Conceptualize and execute seasonal campaigns (Bridal, Festive, SS/AW) • Lead campaign shoots from concept to completion • Oversee lookbooks, styling, sourcing, and creative production • Ensure cohesive storytelling across retail, exhibitions, and digital platforms • Maintain premium visual and communication standards 3. Team Leadership & Execution Oversight • Lead and mentor Graphic Designers, Content Team, and Social Media Team • Delegate responsibilities and ensure timely execution • Drive structured planning, monthly reviews, and accountability • Ensure alignment between brand strategy and team output 4. Social Media & Digital Brand Supervision • Oversee overall Instagram and social media presence • Approve content calendars and creative direction • Ensure structured management of customer inquiries • Supervise website coordination and brand hygiene 5. PR, Collaborations & Industry Relations • Lead press releases and brand communications • Manage collaborations with stylists, designers, bloggers, celebrities, and artists • Negotiate and execute partnership opportunities • Support leadership brand positioning and industry visibility • Represent the brand at fashion events and exhibitions 6. Exhibitions, Visual Merchandising & Retail Branding • Lead branding for B2B & B2C exhibitions • Oversee booth design and experiential brand presentation • Supervise in-store VM and store launch branding • Ensure premium luxury representation across all touchpoints 7. Budgeting & Marketing Governance • Develop and manage annual marketing budgets • Evaluate marketing opportunities and proposals • Ensure cost discipline and structured reporting • Oversee coordination for shoots and jewellery movement logistics Key Requirements: • 6-10 years of experience in Luxury / Jewellery / Fashion / Lifestyle Marketing • Strong experience leading creative and marketing teams • Proven exposure to campaign shoots, exhibitions, and luxury brand building • Experience handling PR and industry collaborations • Strong strategic thinking with hands-on execution capability. Skills & Qualifications: • Strong aesthetic sensibility aligned with luxury branding • Excellent leadership and stakeholder management skills • Ability to translate vision into structured execution • Strong communication and negotiation skills • Graduate/Postgraduate in Marketing, Fashion Communication, Branding, or related field

Requirements

• Brand Strategy
• Creative Direction
• Luxury Positioning
• Team Leadership
• Social Media Supervision

Qualifications

• Graduate in Marketing
• Postgraduate in Marketing
• Graduate in Fashion Communication
• Postgraduate in Fashion Communication
• Graduate in Branding
• Postgraduate in Branding

Preferred Technologies

• Brand Strategy
• Creative Direction
• Luxury Positioning
• Team Leadership
• Social Media Supervision

About the company

Raniwala Jewellers Pvt. Ltd. is a distinguished heritage luxury jewellery house rooted in the timeless artistry of Polki craftsmanship. With a legacy built on precision, design excellence, and innovation, the brand seamlessly blends traditional techniques with contemporary aesthetics to create jewellery that transcends generations. Our brand portfolio includes Raniwala 1881, Royal Rising, and Polki Stories, engaging in both B2B and B2C segments and collaborating with notable partners in the luxury fashion industry.