Head – Consumer Insights & Research

About the job

- Position Title - Head – Consumer Insights & Research - Location – Bengaluru Corporate Office ( Work from Office only) - Total Experience - 12 to 18 Years (Minimum in Similar Role) - Qualification - MBA ( Full Time is compulsory ) - Reporting to the Head of Marketing. - Direct Reporting - 1 - Languages Known- English & Hindi - Industry- FMCG /FMCD /Consumer Goods /FMEG Key Responsibilities: - C ... ore Consumer Insights & Intelligence- Act as the central point for all consumer and market intelligence across brands and categories- Frame business questions into structured insight and research problems- Deliver actionable insights on consumer behavior, needs, attitudes, and purchase driversResearch & Analysis- Lead end-to-end primary and secondary research programs (quantitative and qualitative)- Ensure methodological rigor, clarity of interpretation, and decision-ready outputs- Drive post-campaign, post-launch, and post-initiative evaluations to close learning loopsData Integration & Insight Synthesis- Integrate insights from household panels, retail audits, e-commerce data, internal sales and performance data, and syndicated sources (Nielsen, IQVIA, Kantar, etc.)- Establish and own a regular insight cadence including monthly category and brand trends, quarterly consumer and market trend synthesis, and an annual consumer learning agenda- Ensure consistency, standardization, and relevance of insights shared across leadership forumsBusiness & Strategy Support- Support annual planning, long-range strategy, and leadership reviews with consumer-led insights- Identify growth opportunities and risk areas through structured consumer and market analysis- Translate insights into explicit implications and recommended actions for business teams.Cross-functional Partnership- Partner with Marketing, R&D;, Product Development, Sales, and Strategy teams- Embed a consumer-first mindset into brand strategy, innovation pipelines, and go-to-market planning- Act as a trusted advisor to senior stakeholdersInternal Knowledge Management- Build and maintain a centralized repository of consumer and market learnings, including past research studies, benchmarks, and insight playbooks- Ensure reuse of learnings to avoid duplication and improve speed and quality of decision-making.Agency & Vendor Management- Manage external research agencies and vendors end-to-end- Lead RFPs, proposal evaluation, scope definition, and budget governance- Ensure timely delivery and optimal utilization of research investmentsTeam & Capability Development- Lead, mentor, and develop the Consumer Insights & Research team- Build capabilities in structured thinking, insight synthesis, and business storytelling- Drive CMI transformation through in-housing select studies, improving foresight, and upgrading tools and ways of workingRemarks-- Minimum 12+ years of experience in Consumer Insights, Market Research, or related roles, preferably within the FMCG / consumer goods industry , with demonstrated experience in leadership or senior individual contributor roles.- Proven ability to translate consumer and market data into actionable business insights and influence senior leadership decisions.- Strong experience managing end-to-end research programs (quantitative and qualitative) and working with syndicated data sources.- Demonstrated capability to partner cross-functionally with Marketing, Sales, Product, R&D;, and Strategy teams.- Strong analytical, synthesis, and strategic storytelling skills , with the ability to present complex insights clearly and concisely.- Experience in leading and developing high-performing teams and managing external research agencies and vendors.- Please look for a stable candidate (Frequent job changes will not be considered)- Candidates with a 30 to 45-day notice period will be only considered.

Requirements

• Consumer Insights
• Market Research
• Quantitative Research
• Qualitative Research
• Data Analysis
• Strategic Thinking

Qualifications

• MBA (Full Time)

Preferred Technologies

• Consumer Insights
• Market Research
• Quantitative Research
• Qualitative Research
• Data Analysis
• Strategic Thinking

About the company

TTK Prestige is a company that focuses on consumer goods management, particularly in researched insights and consumer behavior. They emphasize the importance of stability in employees and are known for their structured decision-making processes.