Head – Consumer Insights & Research

About the job

• Position Title - Head – Consumer Insights & Research • Location – Bengaluru Corporate Office (Work from Office only) • Total Experience - 12 to 18 Years (Minimum in Similar Role) • Qualification - MBA (Full Time is compulsory ) • Reporting to the Head of Marketing. • Direct Reporting - 1 • Languages Known- English & Hindi Key Responsibilities: Cor ... e Consumer Insights & Intelligence• Act as the central point for all consumer and market intelligence across brands and categories• Frame business questions into structured insight and research problems• Deliver actionable insights on consumer behavior, needs, attitudes, and purchase driversResearch & Analysis• Lead end-to-end primary and secondary research programs (quantitative and qualitative)• Ensure methodological rigor, clarity of interpretation, and decision-ready outputs• Drive post-campaign, post-launch, and post-initiative evaluations to close learning loopsData Integration & Insight Synthesis• Integrate insights from household panels, retail audits, e-commerce data, internal sales and performance data, and syndicated sources (Nielsen, IQVIA, Kantar, etc.)• Establish and own a regular insight cadence including monthly category and brand trends, quarterly consumer and market trend synthesis, and an annual consumer learning agenda• Ensure consistency, standardization, and relevance of insights shared across leadership forumsBusiness & Strategy Support• Support annual planning, long-range strategy, and leadership reviews with consumer-led insights• Identify growth opportunities and risk areas through structured consumer and market analysis• Translate insights into clear implications and recommended actions for business teams.Cross-functional Partnership• Partner with Marketing, R&D, Product Development, Sales, and Strategy teams• Embed a consumer-first mindset into brand strategy, innovation pipelines, and go-to-market planning• Act as a trusted advisor to senior stakeholdersInternal Knowledge Management• Build and maintain a centralized repository of consumer and market learnings, including past research studies, benchmarks, and insight playbooks• Ensure reuse of learnings to avoid duplication and improve speed and quality of decision-making.Agency & Vendor Management• Manage external research agencies and vendors end-to-end• Lead RFPs, proposal evaluation, scope definition, and budget governance• Ensure timely delivery and optimal utilization of research investmentsTeam & Capability Development• Lead, mentor, and develop the Consumer Insights & Research team• Build capabilities in structured thinking, insight synthesis, and business storytelling• Drive CMI transformation through in-housing select studies, improving foresight, and upgrading tools and ways of working. Remarks-• Minimum 12+ years of experience in Consumer Insights, Market Research, or related roles, preferably within the FMCG / consumer goods industry, with demonstrated experience in leadership or senior individual contributor roles.• Proven ability to translate consumer and market data into actionable business insights and influence senior leadership decisions.• Strong experience managing end-to-end research programs (quantitative and qualitative) and working with syndicated data sources.• Demonstrated capability to partner cross-functionally with Marketing, Sales, Product, R&D, and Strategy teams.• Strong analytical, synthesis, and strategic storytelling skills, with the ability to present complex insights clearly and concisely.• Experience in leading and developing high-performing teams and managing external research agencies and vendors.• Please look for a stable candidate (Frequent job changes will not be considered)• Candidates with a 30 to 45-day notice period will be only considered.

Qualifications

• MBA (Full Time)

About the company

TTK Prestige Ltd is known for its innovative cookware and kitchen appliances, catering to consumer needs with a focus on quality and design.