Head – Consumer Insights & Research

About the job

• Position Title - Head – Consumer Insights & Research • Location – Bengaluru Corporate Office (Work from Office only) • Total Experience - 12 to 18 Years (Minimum in Similar Role) • Qualification - MBA (Full Time is compulsory ) • Reporting to the Head of Marketing. • Direct Reporting - 1 • Languages Known- English & Hindi • Industry- FMCG /FMCD /Consumer Goods /FMEG Key Responsibilities: - Cor ... e Consumer Insights & Intelligence • Act as the central point for all consumer and market intelligence across brands and categories • Frame business questions into structured insight and research problems • Deliver actionable insights on consumer behavior, needs, attitudes, and purchase drivers Research & Analysis • Lead end-to-end primary and secondary research programs (quantitative and qualitative) • Ensure methodological rigor, clarity of interpretation, and decision-ready outputs • Drive post-campaign, post-launch, and post-initiative evaluations to close learning loops Data Integration & Insight Synthesis • Integrate insights from household panels, retail audits, e-commerce data, internal sales and performance data, and syndicated sources (Nielsen, IQVIA, Kantar, etc.) • Establish and own a regular insight cadence including monthly category and brand trends, quarterly consumer and market trend synthesis, and an annual consumer learning agenda • Ensure consistency, standardization, and relevance of insights shared across leadership forums Business & Strategy Support • Support annual planning, long-range strategy, and leadership reviews with consumer-led insights • Identify growth opportunities and risk areas through structured consumer and market analysis • Translate insights into clear implications and recommended actions for business teams. Cross-functional Partnership • Partner with Marketing, R&D, Product Development, Sales, and Strategy teams • Embed a consumer-first mindset into brand strategy, innovation pipelines, and go-to-market planning • Act as a trusted advisor to senior stakeholders Internal Knowledge Management • Build and maintain a centralized repository of consumer and market learnings, including past research studies, benchmarks, and insight playbooks • Ensure reuse of learnings to avoid duplication and improve speed and quality of decision-making. Agency & Vendor Management • Manage external research agencies and vendors end-to-end • Lead RFPs, proposal evaluation, scope definition, and budget governance • Ensure timely delivery and optimal utilization of research investments Team & Capability Development • Lead, mentor, and develop the Consumer Insights & Research team • Build capabilities in structured thinking, insight synthesis, and business storytelling • Drive CMI transformation through in-housing select studies, improving foresight, and upgrading tools and ways of working. Remarks- • Minimum 12+ years of experience in Consumer Insights, Market Research, or related roles, preferably within the FMCG / consumer goods industry , with demonstrated experience in leadership or senior individual contributor roles. • Proven ability to translate consumer and market data into actionable business insights and influence senior leadership decisions. • Strong experience managing end-to-end research programs (quantitative and qualitative) and working with syndicated data sources. • Demonstrated capability to partner cross-functionally with Marketing, Sales, Product, R&D, and Strategy teams. • Strong analytical, synthesis, and strategic storytelling skills , with the ability to present complex insights clearly and concisely. • Experience in leading and developing high-performing teams and managing external research agencies and vendors. • Please look for a stable candidate (Frequent job changes will not be considered) • Candidates with a 30 to 45-day notice period will be only considered.

Qualifications

• MBA (Full Time is compulsory)