Head of Brand & Campaigns

About the job

Primary title: Head of Brand & Campaigns (India, Hybrid) Role & Responsibilities • Define and own a unified employer and consumer brand strategy—positioning, tone, and go-to-market narratives across channels. • Plan, launch and optimise integrated campaigns (brand, demand, and activation) across digital, social, content and events to drive awareness and qualified pipeline. • Lead paid and organic channel execution—set KPIs, manage media plans, allocate budgets and optimise ROAS and CPL through continuous testing. • Direct creative and content deliverables—brief agencies, oversee in-house creators and ensure brand consistency across touchpoints. • Implement measurement frameworks and dashboards: build experiments, A/B tests, attribution models and insights to improve campaign efficiency and lifetime metrics. • Build, mentor and scale a high-performing marketing team; partner with Product, Revenue and Talent teams to align campaigns to business objectives. Skills & Qualifications • Must-Have: Proven leadership in brand and campaign management within B2B, B2B2C or marketplace businesses. • Deep expertise in brand strategy and employer branding with demonstrable campaign outcomes. • Hands-on experience running performance marketing and paid social programs. • Strong analytics orientation—setting measurement frameworks, running A/B tests and optimising toward conversion metrics. • Experience managing agencies, creative teams and cross-functional stakeholders to deliver integrated programs. • Budget ownership and vendor management with a focus on efficiency and scale. • Preferred: Background in TalentTech, HRTech, recruitment marketing or staffing platforms. • Familiarity with marketing automation and CRM platforms (HubSpot, Salesforce Marketing Cloud). • Experience working with Google Ads and Meta Ads platforms and creative production workflows. Benefits & Culture Highlights • Hybrid work model with flexible in-office days and a high-autonomy culture focused on outcomes. • Opportunity to shape a category-leading employer brand and lead cross-functional growth initiatives. • Collaborative, fast-paced environment with strong emphasis on professional growth and ownership. Skills: brand manager,campaigns,branding,marketing analytics,performance marketing,employer branding,brand strategy,head of campaign

Requirements

• Brand strategy
• Campaign management
• Performance marketing
• Data analysis

Preferred Technologies

• Brand strategy
• Campaign management
• Performance marketing
• Data analysis