Head of Demand Generation

About the job

Experience: 7.00 + years Salary: Confidential (based on experience) Expected Notice Period: 15 Days Shift: (GMT+05:30) Asia/Kolkata (IST) Opportunity Type: Remote Placement Type: Full Time Permanent position(Payroll and Compliance to be managed by: Uplers) (*Note: This is a requirement for one of Uplers' client - Uplers) What do you need for this opportunity? Must have skills required: CRM, Demand Generation, Paid Media, SEO Uplers is Looking for: Head of Demand Generation — Marketing Automation Agency Role Overview The Head of Demand Generation will lead the agency’s growth engine by designing and executing strategies that drive qualified leads, pipeline creation, and revenue for the agency’s marketing automation services. This role blends growth strategy, performance marketing, brand positioning, content-led demand creation, and conversion optimization... Key Responsibilities • Demand Generation Strategy • Build and own the agency’s demand-generation strategy across paid, owned, and earned channels. • Develop full-funnel frameworks (awareness → engagement → lead → MQL → SQL → opportunity). • Identify high-intent segments, ICPs, and personas in marketing automation, CRM, martech, and lifecycle marketing spaces. • Define quarterly revenue goals, lead targets, and pipeline projections. • Multi-Channel Execution • Lead campaigns across Google Ads, LinkedIn Ads, Meta, programmatic, and retargeting. • Oversee content-led demand creation: webinars, case studies, whitepapers, newsletters, blogs, and research reports. • Build nurture programs leveraging the agency’s own marketing automation stack (HubSpot, Marketo, SFMC, Braze, etc.). • Launch ABM (Account-Based Marketing) initiatives for enterprise and mid-market buyers... • Funnel Operations & Analytics • Build dashboards for MQL flow, CPL, CAC, ROAS, pipeline velocity, and revenue attribution. • Set up lead scoring criteria and lifecycle stages. • Collaboration & Leadership • Partner with automation teams to showcase thought leadership, case studies, and proof of value. • Lead a team across performance, SEO, content, operations, and marketing automation... • Success Metrics SQLs generated & cost per SQL Pipeline contribution (marketing-sourced pipeline %) Increase in inbound queries and brand visibility ROI on paid media and content investments Website traffic and conversion rate improvements...

Requirements

• Demand Generation
• Performance Marketing
• Brand Positioning
• Content Creation
• Conversion Optimization

Qualifications

• 7–10 years in demand generation
• performance marketing
• or growth marketing

Preferred Technologies

• Demand Generation
• Performance Marketing
• Brand Positioning
• Content Creation
• Conversion Optimization

About the company

Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement. So, if you are ready for ... a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today.