Head of Growth Marketing

About the job

Job Description: • Develop and execute growth marketing strategies to drive customer acquisition and retention for the food FMCG brand. • Oversee digital marketing campaigns across multiple platforms, ensuring alignment with brand objectives. • Analyse consumer data to identify trends and insights that inform marketing strategies. • Collaborate with cross-functional teams to ensure cohesive messaging and brand consistency. • Optimise performance marketing channels, including paid search, social media, and display advertising. • Manage the marketing budget to maximise ROI and ensure cost-effective campaign execution. • Monitor and report on the effectiveness of marketing campaigns, using data-driven insights to refine strategies. • Lead a team of marketing professionals, fostering innovation and collaboration within the department. The Successful Applicant: A successful Head of Growth Marketing should have: • A strong academic background in marketing, business, or a related field. • Proven expertise in digital and performance marketing, particularly within the FMCG industry. • Hands-on experience with data analysis tools and marketing platforms. • Excellent leadership skills, with the ability to inspire and manage a team effectively. • A strategic mindset with the ability to translate business goals into actionable marketing plans. • Strong communication and collaboration skills to work with internal and external stakeholders.

Requirements

• Digital Marketing
• Performance Marketing
• Data Analysis
• Leadership
• Customer Acquisition
• Retention Strategies

Qualifications

• Strong academic background in marketing, business, or a related field
• Proven expertise in digital and performance marketing

Preferred Technologies

• Digital Marketing
• Performance Marketing
• Data Analysis
• Leadership
• Customer Acquisition
• Retention Strategies

Benefits

• Competitive salary package
• Opportunity to work in a thriving food FMCG company
• Supportive work environment
• Generous holiday leave policy

About the company

This opportunity is with a growing organization in the food FMCG sector, known for its innovative product line and commitment to excellence. The company operates as a medium-sized enterprise and is focused on delivering high-quality offerings to its customers.