Head of Marketing

About the job

• The Head of Marketing will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer acquisition, and revenue growth. • Brand Strategy & Development: • Define and evolve the company's brand positioning, visual identity to differentiate in the market. • Develop and maintain comprehensive brand guidelines ensuring consistency across all touchpoints. • Create compelling brand narratives that resonate with target audiences and reflect our values. • Lead rebranding initiatives as the company scales and evolves. • Marketing Strategy & Execution: • Develop and implement integrated marketing strategies aligned with business objectives. • Lead digital marketing efforts email marketing, and content marketing. • Drive customer acquisition and retention strategies with measurable ROI. • Manage marketing budget allocation across channels for optimal performance. • Driving the ATL & BTL marketing activities implementation. • Responsible for the online revenue. • Team Leadership & Development: • Build, mentor, and manage a high-performing marketing team. • Foster a culture of creativity, data-driven decision-making, and continuous improvement. • Coordinate with external agencies, vendors, and creative partners. • Customer Experience & Insights: • Develop deep understanding of customer personas, behaviours, and preferences. • Leverage customer insights to inform marketing strategies and brand positioning. • Oversee customer journey mapping and optimize touchpoints for engagement. • Monitor market trends, competitor activities, and industry developments. • Partnerships & Collaborations: • Establish and track key marketing metrics and KPIs. • Use data analytics to optimize marketing spend and improve conversion rates.

Requirements

• Brand strategy
• Digital marketing
• Customer acquisition
• Team leadership
• Data analytics

Qualifications

• Bachelor/master’s degree
• 10+ years’ experience

Preferred Technologies

• Brand strategy
• Digital marketing
• Customer acquisition
• Team leadership
• Data analytics