Head of Performance Marketing

About the job

Head of Performance Marketing Location: Hyderabad (On-site) Team: Performance Marketing 🎯 Role Mission Own and drive profitable growth through performance marketing by scaling proven acquisition channels, building new growth engines, and creating a high-performing team across all NxtWave products (Academy, Intensive, NIAT, and future launches). 🧩 Key Responsibilities 1. Growth, Forecasting & Unit Economics • Achieve monthly planned leads and enrollments with 95%+ forecast accuracy at channel and product level • Scale monthly leads, enrollments, and revenue while reducing CPL and CAC across products • Own end-to-end funnel performance (Lead → Application → Enrollment) • Increase performance marketing contribution from ~20% to ~60% of total business growth • Build and own forecasting models, growth plans, and weekly/monthly performance reviews • Drive strong ownership of unit economics, ROI, and profitability 2. Channel Ownership & Acquisition Expansion • Scale Google & Meta as primary growth engines • Launch and scale new acquisition channels, including: • Snapchat • Affiliates & Partnerships • Media Buying • Native Advertising • GPT / AI-driven ad platforms • Set up performance marketing from scratch for new product launches • Own retargeting strategy across platforms to maximize conversion efficiency 3. MarTech, Tracking & Messaging Excellence • Own MarTech stack for performance marketing including tracking, attribution, and data flow • Deep expertise in retargeting and conversion setup: • Pixels, SDKs, conversion events • Custom audiences and remarketing logic • Drive best-in-class message-based performance campaigns: • WhatsApp, SMS, Email • Journey design, trigger logic, and performance optimization • Ensure high data accuracy across CRM, ad platforms, and analytics systems 4. Team, Systems & Process • Build, manage, and upskill a high-performing performance marketing team • Define clear channel ownership, KRAs, and review cadence • Establish strong experimentation frameworks, dashboards, and reporting systems • Drive operational rigor, speed of execution, and accountability across the team 5. Cross-Functional Collaboration • Work closely with Product, Presales, Ops, and Tech to reduce funnel leakages • Partner with Brand & Content teams to align performance goals with brand narrative and messaging • Translate business goals into actionable performance and growth strategies 👤 Ideal Candidate Profile Experience & Skills • 6–10 years of experience in performance marketing • Strong hands-on expertise in Google & Meta Ads • Experience managing ₹50L–₹2Cr+ monthly budgets • MarTech, retargeting, and tracking expertise (9–10/10 proficiency) • Message-based performance marketing expertise (WhatsApp, SMS, Email – 9–10/10 proficiency) • Proven ability to build, lead, and scale teams • Deep understanding of funnels, attribution, and unit economics What We’re Looking For • Ownership mindset with strong business judgment • Comfortable operating in high-growth, high-accountability environments • Data-driven, detail-oriented, and execution-focused • Someone who sees performance marketing as a revenue and growth engine, not just media buying or lead generation engine

Requirements

• Performance Marketing
• Growth Strategy
• Channel Management
• Data Analysis

Preferred Technologies

• Performance Marketing
• Growth Strategy
• Channel Management
• Data Analysis