Head of Social Media & Influencer Marketing

About the job

As the Head of Social Media & Influencer Marketing at Orchids The International School in Mumbai, you will play a crucial role in developing and implementing strategic social media and influencer marketing initiatives to enhance brand trust, parent engagement, and admissions growth across various regions. • *Key Responsibilities:** - Lead and own the social media and influencer marketing strategy across multiple platforms such as Instagram, YouTube, Facebook, LinkedIn, and emerging channels. - Build, manage, and scale influencer partnerships with parent creators, educators, subject-matter experts, and lifestyle creators. - Develop and oversee content systems for both always-on and campaign-led initiatives aligned with brand values, admissions cycles, and city-level priorities. - Collaborate closely with performance marketing, brand, and admissions teams to ensure social and influencer content supports lead generation and conversion objectives. - Define and track key performance indicators (KPIs) including reach quality, engagement, lead contribution, cost efficiency, and conversion impact. - Drive continuous experimentation through A/B testing, content format optimization, and creator performance analysis. - Manage external agencies, creators, and internal teams to ensure high-quality and timely execution. - Uphold brand safety, consistency, and compliance in all social and influencer activities. - Stay updated on platform trends, creator ecosystems, and competitor activities to inform strategy. • *Qualifications & Experience:** - 7-12+ years of experience in social media, influencer marketing, or content-led growth roles. - Proven track record of building and scaling influencer and social programs with measurable business impact. - Experience with multi-city or large-scale consumer brands is preferred. - Strong understanding of Indian social platforms, creator ecosystems, and audience behavior. - Ability to balance strategic planning with hands-on execution. - Experience collaborating with cross-functional teams including performance marketing, brand, and business stakeholders. - Prior experience in education, parenting, consumer brands, or trust-driven categories is a plus. • *Key Skills:** - Social Media Strategy & Execution - Influencer Marketing & Partnerships - Content Performance & Analytics - Team & Agency Management - Campaign Planning & Optimization - Cross-functional Collaboration

Requirements

• Social Media Strategy & Execution
• Influencer Marketing & Partnerships
• Content Performance & Analytics
• Team & Agency Management
• Campaign Planning & Optimization
• Cross-functional Collaboration

Preferred Technologies

• Social Media Strategy & Execution
• Influencer Marketing & Partnerships
• Content Performance & Analytics
• Team & Agency Management
• Campaign Planning & Optimization
• Cross-functional Collaboration

About the company

K12 Techno Services Pvt. Ltd. operates Orchids The International School in Mumbai, focusing on enhancing brand trust, parent engagement, and admissions growth through strategic social media and influencer marketing initiatives.