HR Business Partner – Sales

About the job

HR Business Partner – Sales (Field-Focused | High Impact Role) Kolkata (Extensive Regional Travel Required) Do you enjoy being on the ground with sales teams, solving real business challenges—not just HR processes? Do you get excited about improving sales productivity, not just tracking HR metrics? Do you thrive in fast-moving environments where your work directly impacts revenue? A fast-growing organization is looking for an HR Business Partner – Sales to join its team and play a pivotal role in strengthening frontline sales performance, building high-quality teams, and driving measurable business outcomes. Role and Responsibilities As a Sales HR Business Partner, you will work closely with Sales Leadership to influence hiring, performance, and retention across multiple regions. This is a field-intensive role that requires consistent engagement with frontline teams and a deep understanding of on-ground sales realities. Key areas of ownership include: • Driving high-volume hiring across frontline and mid-level sales roles • Monitoring sales performance metrics and identifying productivity gaps • Designing and supporting performance improvement plans (PIPs) • Analyzing attrition trends and implementing retention interventions • Partnering with business leaders on incentive effectiveness and ROI • Acting as a trusted advisor to Regional and Zonal Sales Leaders. A Day in the Life It’s Monday morning, and you start your day reviewing hiring dashboards over coffee—tracking open roles across East India and identifying bottlenecks in the hiring funnel. By 10:30 AM, you're on a call with Rohit (Regional Sales Manager) and Ananya (Talent Acquisition Lead), aligning on urgent hiring needs for a new territory launch. By early afternoon, you’re traveling to a nearby market to meet frontline sales executives. You spend time understanding their challenges—missed targets, incentive clarity, and customer objections. These conversations give you real insights that no dashboard can. On Wednesday, you join a regional business review where Zonal Head Vikram walks through performance numbers. You contribute by highlighting attrition hotspots and suggesting targeted retention actions for underperforming clusters. Thursday is focused on analytics—you deep dive into productivity metrics, comparing target vs achievement across regions. You identify a pattern: teams under specific managers are consistently underperforming. You collaborate with leadership to initiate coaching interventions and structured PIPs. By Friday, you’re reviewing incentive payout data, ensuring alignment between performance and rewards. You wrap up the week by preparing insights for leadership—connecting hiring quality, attrition trends, and productivity impact into a clear narrative. Who You Are You bring a strong understanding of sales-driven environments and are comfortable working in roles where business impact is visible and measurable. • Proven track record in managing high-volume frontline hiring (30+ roles/month) • Experience working in high-attrition environments (25%+), with demonstrated retention impact. • Strong understanding of sales structures (FOS, Territory Managers, ASMs, RSMs) and KPIs. • Ability to analyze and interpret data (attrition trends, productivity metrics, hiring funnels). • Comfortable with frequent travel and field engagement. Nice to have: • Experience in Telecom, BFSI, FMCG, or Consumer Durables • Exposure to multi-location or regional HRBP roles • Vendor management experience for bulk hiring • Familiarity with HR dashboards and analytics tools.