About the job
Job Responsibilities: • Develop marketing plans aligned with the brand’s overall strategy and business unit objectives, execute marketing promotion and sales campaigns, and manage budget allocation. • Leverage user insights, product analysis, and competitor research to lead the planning and execution of local integrated marketing campaigns during new product Go-to-Market (GTM) launches. • Liaise with regional media resources and advertising agencies; collaborate with the headquarters on the coordination and task assignment of digital media and public relations resources. • Oversee social media operations and precision digital advertising campaigns, monitor performance, and optimize results continuously. Integrate regional ERP data and KOL resources to drive brand reputation building. • Organize the collection and compilation of basic market information across regions, including media data and manufacturer details. Requirements: • Minimum 5 years of experience in integrated marketing and digital marketing; experience in building a brand marketing system from scratch is preferred, with prior experience in the consumer electronics industry a plus. • Excellent strategic planning and execution capabilities; proficient in various overseas digital media platforms and digital user experience practices. • Strong professional ethics, goal-oriented mindset, sense of responsibility, and ability to work under pressure. • Bachelor's degree or above; English proficiency sufficient for professional use; willingness to travel overseas. • Proficiency in Chinese is a plus.
Requirements
- Marketing Strategy
- Budget Management
- Campaign Execution
- Digital Marketing
- Social Media Management
Qualifications
- Bachelor's degree
- 5+ years of experience in integrated marketing and digital marketing
Preferred Technologies
- Marketing Strategy
- Budget Management
- Campaign Execution
- Digital Marketing
- Social Media Management
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