Job Description Management

About the job

Job Description: Focus Area: Best SEO Increase Customer Walk-ins in all our retail stores - Main Focus Screening of content from both management team and vendor to make sure that the content is not offensive to any person or community in any manner possible, before any content is to be uploaded on the website or other media forums. Manage all digital media channels including website, email, social media, and advertising collateral to drive sales optimization and brand awareness. Get maximum ROI on budget spends and organic efforts. 1. Brand Communication Continually work towards developing a strong brand name and image. Responsible for creating and implementing a long-term communication strategy. Development of an effective content & communication strategy based on the brand strengths, marketing objectives and consumer realities. 2. Digital Marketing & Community Building Coordinate with Digital Marketing & Branding Agencies. Devise SEO & SMM strategies for the brand in coordination with E-commerce Manager and Digital. 3. Analytics: Evaluation of every paid and organic marketing campaign. Keep a close eye on monthly spends pacing and adjusts where necessary. Monitor ads performance and take decisions best-fit to the situation. Submit data-driven reports to Top Level Management for performance evaluation of marketing efforts.