Key Account Manager – Digital Growth & HRM

About the job

Job Title: Key Account Manager – Digital Growth & HRM Location: Raipur, Chhattisgarh Experience: 5+ Years (Strategic/Leadership level) Employment Type: Full-time Job Summary The Key Account Manager – Digital Growth & HRM is a pivotal hybrid role responsible for the entire student/client acquisition lifecycle. You will act as the "Strategy Builder" for our digital presence—planning, executing, and optimizing marketing campaigns to generate high-quality leads. Once leads are generated, you will lead the high-value "Key Account" conversion process, providing personalized career counselling and managing enrolment targets. This role requires a sophisticated blend of technical digital marketing expertise and senior-level relationship management. Key Responsibilities 1. Digital Marketing Strategy & Execution - Omnichannel Campaigns: Design and lead multi-channel digital strategies across Google Ads (PPC/SEM), Meta Ads, and LinkedIn to build a consistent lead pipeline. - Content & Social Media: Manage the organization’s online reputation and social presence. Oversee content calendars for Facebook, Instagram, and LinkedIn to drive organic engagement. - SEO & Web Optimization: Collaborate with technical teams to optimize landing pages and website content for better search engine rankings and user conversion rates. - ROI Management: Monitor marketing budgets and track key performance indicators (KPIs) like Cost Per Lead (CPL) and Return on Ad Spend (ROAS) to ensure campaign efficiency. 2. Strategic Account & Lead Management - High-Value Conversions: Act as the primary point of leadership for top-tier prospects, managing their journey from initial enquiry to final enrolment. - Consultative Counselling: Provide in-depth career guidance to prospective candidates, aligning their goals with our training programs and career outcomes. - Target Ownership: Take full responsibility for monthly and quarterly enrolment targets, ensuring a healthy conversion rate from digital leads. 3. CRM Governance & Data Analytics - System Integrity: Maintain expert-level oversight of CRM/ATS platforms (e.g., Salesforce, Zoho, HubSpot) to track prospect interactions and follow-up status. - Performance Reporting: Prepare detailed reports for leadership on pipeline health, lead attribution, and conversion bottlenecks using data-driven insights. 4. Campus Outreach & External Relations - Institutional Partnerships: Lead institutional outreach by building relationships with Training & Placement Officers (TPOs) and college administrators in the Raipur region. - Public Speaking: Represent the organization at seminars, educational fairs, and campus drives through professional presentations and counselling sessions. 5. Required Skills & Experience - Experience: 5+ years of progressive experience in Digital Marketing Management and/or Strategic Sales (preferably in EdTech or Training institutes). - Digital Tools: Advanced proficiency in Google Ads, Meta Business Suite, Google Analytics (GA4), and email automation tools. - Sales Mastery: Proven track record in negotiation, consultative selling, and high-volume lead management. - Leadership: Strong project management skills with the ability to lead cross-functional initiatives between marketing and sales teams. 6. Preferred Qualifications - Academic: MBA in Marketing or a related field; specialized Digital Marketing certifications are a significant advantage. - Local Insight: Strong existing network within Raipur’s educational or corporate sectors