Lead-Product & Marketing

About the job

As a Lead-Product & Marketing at Times Experience in Mumbai, you will play a pivotal role in developing and driving the strategic vision for event intellectual properties (IP) across B2B and B2C segments. Your primary responsibilities will include: - Event IP Concept and Strategy Development: - Develop innovative and scalable concepts for event IPs, aligning with organizational goals and market trends. - Redesign existing IPs to enhance relevance, revenue, and profitability. - Collaborate with Brand and Editorial teams to design new, impactful IPs beyond the existing portfolio. - Sales Enablement and Monetization: - Partner with sales teams to identify advertiser needs and create bespoke IPs and experiential solutions. - Support sales teams with compelling pitch decks, concept notes, and presentations to secure sponsorships and partnerships for brand-led IPs. - Market Analysis and Value Proposition Development: - Conduct market research to identify emerging trends, audience preferences, and competitive benchmarks to inform IP strategies. - Define clear value propositions and differentiation strategies for all event IPs. - Monitor performance metrics and audience feedback to refine and enhance IP strategies. - Collaboration and Stakeholder Management: - Provide strategic guidance on IP monetization and experiential solutions to stakeholders. - Act as the bridge between brand teams and sales teams to ensure alignment with monetization goals. Key Skills required for this role include a deep understanding of event IP development, proven ability to develop high-impact marketing and monetization strategies for events, strong collaboration and interpersonal skills, exceptional communication skills for creating persuasive pitch decks and concept notes, and an analytical mindset to assess market trends and evaluate IP performance. Times Experience, BCCL's experiential marketing business, focuses on leading the creation and execution of innovative experiential solutions, including brand IPs, brand solutions, and business conclaves. The team aims to drive a comprehensive revenue strategy for the experiential business, maximize existing IPs' potential, design new creative formats, and spearhead new business ventures.

Requirements

• event IP development
• marketing strategies
• collaboration
• communication
• market analysis

Preferred Technologies

• event IP development
• marketing strategies
• collaboration
• communication
• market analysis

About the company

Bennett Coleman & Co. Ltd. (BCCL) is the largest media conglomerate in India and its flagship brand is The Times of India. BCCL is involved in a variety of media operations including newspapers, magazines, television, and radio.