Lifecycle Marketing Senior Manager, India

About the job

About the Role Crunchyroll is seeking a Lifecycle Marketing Senior Manager to lead localized lifecycle strategies for India, one of our fastest-growing regions. Based in Mumbai or Hyderabad, this role will craft and execute campaigns across the entire subscriber journey—from acquisition and onboarding to retention and winback. What You'll Do • Localized Lifecycle Strategy: Help to develop and implement lifecycle marketing strategies tailored to Indian audiences. • Regional Market Expertise: Serve as Crunchyroll's lifecycle lead for India. • Go-to-Market Campaigns: Collaborate with regional marketing, programming, and curation teams. • Marketing Technology Ownership: Lead the optimization of Braze in India. • Cross-Functional Partnership: Work with Product, Content, Data Science, and Growth teams. • Performance & Optimization: Analyze lifecycle campaign performance. • Innovation & Experimentation: Stay ahead of India's digital marketing trends. About You • 8+ years of experience in lifecycle, CRM, or retention marketing required. • Extensive experience with Braze or comparable orchestration platforms. • Deep knowledge of Indian consumer behaviors, digital marketing platforms. • Strong creative acumen is essential to conceptualize campaigns. • Proven ability to collaborate across regional and global teams. • Passion for anime, entertainment, or fan-first brands is highly valued. • Bachelor's degree in Marketing, Business, or related field.

Requirements

• Lifecycle Marketing
• CRM
• Retention Marketing
• Braze
• Analytics

Qualifications

• Bachelor's degree in Marketing
• Business

Preferred Technologies

• Lifecycle Marketing
• CRM
• Retention Marketing
• Braze
• Analytics

Benefits

• Best-in-class medical, dental, and vision private insurance healthcare coverage
• Access to counseling & mental health sessions
• Free premium access to Crunchyroll
• Professional Development
• Company's Paid Parental Leave
• Hybrid Work Schedule
• Paid Time Off
• Flex Time Off
• 5 Yasumi Days
• Half-Day Fridays during the summer
• Winter Break

About the company

Crunchyroll delivers anime and manga content to fans worldwide, providing a wide range of services including streaming, merchandise, and events. The company emphasizes localization and cultural engagement in its marketing strategies.