Manager / Assistant Manager – Digital Marketing, Martech, SEO & Campaign

About the job

Job Overview • We are looking for a highly skilled and data-driven Digital Marketing Specialist with over 8+ years of experience in B2B SaaS and IT services to lead our digital growth efforts. • This hybrid role, based in Bangalore, is ideal for a strategic marketer who can manage end-to-end digital campaigns, SEO programs, and the MarTech ecosystem while optimizing outreach for the US market. Key Responsibilities • B2B Campaign Strategy & Execution • Plan and execute multi-channel digital campaigns with a strong focus on U.S. geographies and enterprise decision-makers. (e.g., Manufacturing, Retail, Technology). • Lead Google Ads, LinkedIn, Facebook, and programmatic campaigns to drive awareness and qualified leads. • Manage high-performing retargeting campaigns and content syndication partnerships with B2B platforms. • Work closely with sales to ensure campaign alignment with account-based engagement and revenue goals. • Martech Ownership & Automation • Oversee the marketing technology stack including Salesforce, HubSpot/Marketo/Pardot, CDPs, and ABM tools. • Design automated lead nurturing journeys based on behavioral triggers, firmographics, and funnel stage. • Use insights from website visitor tracking tools (e.g., Leadfeeder, Clearbit, Albacross) to identify anonymous traffic and inform outbound strategies. • SEO & Organic Growth • Drive organic growth through on-page, off-page, and technical SEO for global visibility, especially in the U.S. • Collaborate with content teams to ensure alignment with search trends, keyword intent, and site structure optimization. • Funnel Management & ABM • Build account-based programs targeting high-value clients in the U.S. with personalized ads, landing pages, and follow-up workflows. • Continuously optimize landing page performance through A/B testing, heatmaps, and CRO tactics. • Analytics, Reporting & ROI • Establish clear KPIs and generate detailed reports on campaign effectiveness, pipeline influence, and cost-per-lead. • Use platforms like GA4, Power BI, Tableau, and CRM dashboards to track performance and deliver insights for optimization. Required Qualifications • Bachelor’s degree in Marketing, Business, IT, or related field. • 8+ years of experience in digital marketing, with strong exposure to B2B SaaS/IT services and/or BPO industries. • Hands-on expertise in running paid campaigns for the U.S. market across Google Ads, LinkedIn, and other platforms. • Proficiency with marketing automation (HubSpot, Marketo), CRM (Salesforce), and ABM/retargeting tools (RollWorks, Demandbase, AdRoll). • Strong grasp of SEO, content strategy, and digital performance metrics. • Hands-on experience with website visitor tracking and behavioral analytics tools. Preferred Skills & Attributes • Prior experience in IT services or BPO digital marketing roles targeting North America. • Deep understanding of enterprise tech buying cycles and multi-persona B2B journeys. • Understanding of WordPress CMS and SEO ops. • Excellent communication and project management skills. • Knowledge of industry-specific buyer journeys, especially CIO, CTO, procurement personas. • Comfortable working cross-functionally with sales, presales, and delivery teams. What We Offer • Competitive compensation with performance-linked incentives. • Flexible hybrid work model in our Bangalore office. • Opportunity to work with global stakeholders on U.S.-focused campaigns. • Access to advanced tools and platforms in a mature digital ecosystem.