Manager – Branding & Communication

About the job

Job Title: Manager – Branding & Communication Employment Type: Full-Time Location: Coimbatore Industry: Education Qualification: Bachelor's/Master's degree in Marketing, Communication, Advertising or related field. Experience: 5–8 Years **Job Summary:** We are seeking a Manager for Branding & Communications will be responsible for strengthening and safeguarding the institutional brand identity across all platforms. The role involves strategic brand planning, campaign execution, media coordination, digital collaboration, and reputation management. The candidate should have a strong understanding of brand positioning, storytelling, and integrated marketing communications. **Key Responsibilities:** • Develop and implement the brand management strategies and create brand plans. • Ensure consistency in brand messaging, visual identity, tone, and communication across all channels. • Conduct periodic market research and competitor benchmarking to identify emerging trends in the education sector. • While monitoring brand perception to develop, recommend, and execute strategic positioning and corrective actions that strengthen market share. • Coordinate with digital Marketing team and generate creative ideas for digital advertisement. Monitor the performance metrics. • Coordinate internally for information and creation of publishing, marketing material and externally with press & media. • Build and maintain strong relationship with media houses and journalists. • Plan press releases, media interactions, and coverage for institutional events. Ensure maximum coverage of key events, achievements, and milestones. • Plan annual budgeting and communication budget and monitor expenses and ensure cost effective. • Evaluate the vendor performance and ensure quality delivery within timelines. **Desired Candidate Profile:** • Bachelor's/Master's degree in Marketing, Communications, Advertising, or related field. • 5–8 years of experience in advertising, publishing, branding, or institutional marketing. • Strong understanding of digital marketing tools and analytics. • Creative mind-set with strong strategic thinking ability. • Proven experience in agency coordination and campaign execution. • Ability to work in a fast-paced, multi-stakeholder environment.

Requirements

• Brand management
• Strategic brand planning
• Digital marketing
• Campaign execution
• Reputation management

Qualifications

• Bachelor's degree in Marketing
• Master's degree in Marketing
• Bachelor's degree in Communication
• Master's degree in Communication
• Bachelor's degree in Advertising
• Master's degree in Advertising
• Related field

Preferred Technologies

• Brand management
• Strategic brand planning
• Digital marketing
• Campaign execution
• Reputation management

About the company

The PSG & Sons' Charities Trust was established in 1926 in the honor and memory of Sri. P. S. Govindaswamy Naidu. It was founded by his illustrious Sons with the noble vision of providing education to the needy and to enhance the economic prospects of local communities. In its glorious journey of 100 years, the Trust has established 25 Educational Institutions in Coimbatore.