Manager Data Analyst

About the job

This role is responsible to implement and supervise digital media activities for the assigned brands. As a representative of Dentsu, the personnel will aid its clients in delivering value for campaigns by means of conceptualization and implementation of strategies & campaigns thereby contributing to overall brand management and achieving excellence in its expectation with the team. **Key Responsibilities** • Track and analyse performance marketing campaigns • Create dashboards and reports to monitor KPIs like ROAS, CAC, CTR, AOV, CVR, etc. • Provide actionable insights to improve campaign effectiveness across channels • Collaborate with growth, brand, and retention teams to support strategy and budget allocation. • Perform cohort and funnel analysis to identify drop-offs and growth opportunities • Analyse user behaviour across platforms. • Support recommendations — Used cases, incrementality, and channel attribution • Work closely with media agencies and platform reps to benchmark and optimize performance **What We’re Looking For** • 2–4 years of experience in a performance marketing or analytics role (preferably D2C, ecommerce, FMCG, or retail) • Solid Excel / Google Sheets skills; working knowledge of BI tools ( Looker, Power BI, Tableau, etc.) • Familiarity with attribution tools (Helium 10, 1DS, Amazon PI, etc.) • Ability to translate data into strategic insights, MBRs and meaningful actionable items. • Strong communication and presentation skills.

Requirements

• performance marketing
• analytics
• data analysis
• KPI monitoring
• collaboration

Preferred Technologies

• performance marketing
• analytics
• data analysis
• KPI monitoring
• collaboration

About the company

Dentsu India is a part of dentsu International which operates in over 145 markets with more than 66,000 employees. It helps major brands win and grow by leveraging best-in-class services in Media, Customer Experience Management (CXM), and Creative. Dentsu International was awarded the Cannes Global Agency of the Year 2022, marking a landmark achievement for India.