Manager - Data Analyst

About the job

This role is responsible to implement and supervise digital media activities for the assigned brands. As a representative of Dentsu, the personnel will aid its clients in delivering value for campaigns by means of conceptualization and implementation of strategies & campaigns thereby contributing to overall brand management and achieving excellence in its expectation with the team. **Key Responsibilities** - Track and analyse performance marketing campaigns - Create dashboards and reports to monitor KPIs like ROAS, CAC, CTR, AOV, CVR, etc. - Provide actionable insights to improve campaign effectiveness across channels - Collaborate with growth, brand, and retention teams to support strategy and budget allocation. - Perform cohort and funnel analysis to identify drop-offs and growth opportunities - Analyse user behaviour across platforms. - Support recommendations — Used cases, incrementality, and channel attribution - Work closely with media agencies and platform reps to benchmark and optimize performance **What We’re Looking For** - 2–4 years of experience in a performance marketing or analytics role (preferably D2C, ecommerce, FMCG, or retail) - Solid Excel / Google Sheets skills; working knowledge of BI tools ( Looker, Power BI, Tableau, etc.) - Familiarity with attribution tools (Helium 10, 1DS , Amazon PI, etc.) - Ability to translate data into strategic insights, MBRs and meaningful actionable items. - Strong communication and presentation skills.

Requirements

• Performance Marketing
• Data Analysis
• Excel
• Google Sheets
• BI Tools

Qualifications

• 2–4 years of experience in a performance marketing or analytics role
• Strong communication and presentation skills

Preferred Technologies

• Performance Marketing
• Data Analysis
• Excel
• Google Sheets
• BI Tools

About the company

Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle, each supported by its specialist divisions and scaled services. Dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, Dentsu India is the 2nd biggest Advertising agency network in India.