Manager Digital Merchandising

About the job

Overview The main objective of this role is to maximize the presence of PEP items on eComm customers’ sites and ensure our items are visible and attractive to shoppers and machines (Search Engine Optimization). Its success is critical to the eComm org achieving its sales and share growth targets. Responsibilities The Merchandising specialist is responsible for the presence of PEP assortment online, leading the maintenance of eCommerce customers’ websites with up-to-date, accurate, and compelling product imagery, video, and product copy, with visibility across all PepsiCo Canada brands for Food (Quaker and Frito-Lay) and Beverage’s business. In partnership with Sales, Marketing, Commercialization, and Design departments he/she will ensure the correct digital assets are used for all marketing activations and all appropriate assets are created, distributed, and uploaded for new item launches and assortment enhancements. • Execute flawless online PEP assortment that is attractive to both shoppers and machines (SEO) across specific set of customers • Own measurement and maintenance of Content Quality scores, using Retailer methodology and DSA platforms. • Lead new item setup and the refinement of product detail pages and online brand destinations. • Educate key stakeholders and implement merchandising best practices across designated customers • Intermediate knowledge of internal PIM and DAM systems as well as third-party Content Service Providers (e.g., Syndigo, Salsify) • Partner with design and brand teams to develop online marketing materials and ensure latest and greatest product packaging and information is available to shoppers on customers’ sites • Active managing of the merchandising of all Canada eCommerce retailers Qualifications • Marketing expertise — 6+ years of experience developing and executing digital merchandising or marketing/media programs, including the development of copy, photography, video, rich media, etc. • ECommerce analytics and performance marketing mindset—understanding of how to leverage SEO and merchandising tactics to find and engage shoppers and drive conversion • Adobe Photoshop (Beginner-Intermediate skill level) • Understanding of data and demonstrated ability to deliver improvement of digital KPIs via a strong analytical mindset

Requirements

• Digital Merchandising
• SEO
• ECommerce Analytics
• Content Management
• Stakeholder Management

Qualifications

• Bachelor’s Degree
• 6+ Years Experience in Digital Merchandising

Preferred Technologies

• Digital Merchandising
• SEO
• ECommerce Analytics
• Content Management
• Stakeholder Management

About the company

PepsiCo is a global leader in the food and beverage industry, known for its wide range of brands and commitment to sustainability and performance.