Market Insights Manager

beBeeInsights

Davanagere • Not disclosed

Yesterday

On-Site

About the job

Market Insights Manager We are seeking a highly analytical and collaborative Market Insights professional to drive actionable insights across the UK and Europe. You will be the go-to expert for regional, industry, competitor, and target persona intelligence, directly supporting growth marketing and Account-Based Marketing (ABM) strategies. Key Responsibilities: • Conduct in-depth research and analysis of the UK and European fleet, logistics, and commercial vehicle markets. • Identify emerging trends, regulatory changes, and growth opportunities within target industries. • Deliver regular market landscape reports to inform go-to-market and product strategies. Competitor Analysis: • Track and analyze key competitors' offerings, positioning, go-to-market strategies, and customer engagement. • Provide actionable intelligence to help shape differentiation and value proposition. • Maintain a competitor intelligence repository for use by marketing, sales, and product teams. Persona & Buyer Insights: • Develop and update detailed target persona profiles for enterprise buyers and influencers in the region. • Gather insights on customer pain points, decision criteria, and buying journeys through primary and secondary research. • Support ABM and enterprise marketing teams with persona-driven messaging and campaign planning. Brand Perception & Positioning: • Design and execute brand perception studies (surveys, interviews, social listening, etc.) to measure reputation among target audiences. • Analyze findings to identify strengths, weaknesses, and perception gaps. • Collaborate with marketing and communications to develop and implement plans to address brand gaps and enhance market positioning. Stakeholder Collaboration: • Work closely with enterprise marketing, ABM, sales, and product teams to ensure insights are embedded in strategy and execution. • Present findings and recommendations to senior leadership and cross-functional teams. • Support the creation of thought leadership and content marketing with data-driven insights.