Marketing Analyst

About the job

About the Role We are looking for a Marketing Analyst to join our team and play a crucial role in optimizing marketing strategies through data-driven insights. You will analyze market trends, campaign performance, and customer behavior to help us make informed decisions that drive growth, retention and improve ROI. Key Responsibilities ● Collect, clean, and interpret data from multiple sources (digital campaigns, CRM, sales data etc.). ● Analyze marketing performance metrics (CTR, CAC, ROI, CLV, etc.) and prepare detailed reports from Clevertap, Metabase and data warehouse. ● Identify trends, patterns, and actionable insights to improve campaign effectiveness. ● Conduct marketing surveys, competitive analysis and market research to support strategic decisions. ● Collaborate with marketing, product, and sales teams to align strategies. ● Monitor A/B tests and provide insights for campaign optimization. ● Build dashboards and visualizations for key performance indicators (KPIs). ● Present findings and recommendations to stakeholders in a clear and concise manner. ● Partly own CRM planning and campaign execution on Clevertap Required Qualifications ● Bachelor’s / Master’s degree in Marketing, Business Analytics, Statistics, or a related field. ● Strong analytical skills with proficiency in tools such as Excel, Google Analytics, Moengage, Clevertap or similar platforms. ● Experience with data visualization tools (Metabase, Tableau, Power BI, Looker, etc.). ● Familiarity with digital marketing metrics and channels (SEO, SEM, social media, email, etc.). ● Knowledge of SQL or basic data querying is a plus. ● Excellent communication and presentation skills. ● Ability to translate complex data into actionable business insights. ● Basic Understanding of Marketplace model of Ecommerce Preferred Skills ● Experience in marketing automation tools (Clevertap, Moengage, Webengage etc.). ● Understanding of attribution models and marketing funnels. ● Basic knowledge of Python or R for data analysis (bonus).

Requirements

• Data Analysis
• Marketing Metrics
• CRM
• Digital Campaigns
• A/B Testing

Qualifications

• Bachelor’s degree
• Master’s degree in Marketing, Business Analytics, Statistics, or a related field

Preferred Technologies

• Data Analysis
• Marketing Metrics
• CRM
• Digital Campaigns
• A/B Testing