Smart Moves Talent Crafters Pvt. Ltd.

Marketing & Communications Lead

Smart Moves Talent Crafters Pvt. Ltd.
Bengaluru Not disclosed
3 days ago
Remote
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About the job

We are seeking an experienced Marketing & Communications Lead with strong expertise in project management, content production and development, reporting, stakeholder management, awards strategy, client storytelling, PR, events, and team management experience. The role supports the wider Marketing and New Business teams to ensure all activities contribute to business growth and lead generation. The role is split between Global and Regional responsibilities and responsible for EMEA and MENA markets specifically, therefore experience working in a Global role with EMEA experience is preferred. KEY RESPONSIBILITIES REPORTING, LEADERSHIP & COLLABORATION • Prepare monthly results and insights decks for senior leadership and other senior teams • Lead and manage a team of 4+ members (designers and content producers), ensuring clear priorities, quality output, and workflow efficiency and delivered at all times • Work closely with peers Global Marketing Lead (SG) and direct report into Global Head of Marketing (LA) to align and deliver marketing activities with business growth and lead-generation goals. • Partner with cross-functional teams (eg design, strategy, product, performance) to deliver integrated campaigns. • Oversee project management and operational processes using Asana. • Manage budgets for marketing activities, providing regular updates and financial inputs for senior leadership and finance reporting. • Set clear targets and OKRs for self and team that contribute to the successful delivery of the 2026 Marketing strategy. CONTENT, BRANDING, COMMUNICATIONS & PR • Produce strategic content including thought leadership, internal communications, executive messaging, and announcements. • Contribute to planning and delivery of content for LinkedIn, YouTube, and Instagram. • Lead EMEA press enquiries and coordinate PR-driven speaking opportunities. • Maintain consistent brand messaging across all channels. • Oversee the creation of culture-focused content that showcases our people — the minds behind the machines — and brings our agency culture to life for external audiences. • Leads the Creative Marketing team as guardians of the brand. CLIENT COLLABORATION & STORYTELLING • Lead creation of client case studies, campaign narratives, client success stories and new client win announcements. • Support speaking opportunities for clients and senior leaders. • Work with design to ideate and create videos, visuals, and supporting assets. • Manage recurring NPS surveys, reporting key insights to leadership and identifying client success opportunities for external content and PR. EMEA & MENA MARKETING ACTIVATIONS, PARTNERSHIPS & BUDGET MANAGEMENT • Lead marketing activations in the UK and Middle East, including events, partnerships, content and sponsorships. • Source and secure speaking opportunities for senior management in EMEA markets. • Liaise regularly with the Managing Director, EMEA to provide updates and recommendations. • Manage budgets for EMEA and Award marketing activities, contributing inputs from senior stakeholders for finance reporting. EVENTS & WEBINARS • Plan and manage webinars, conferences, roundtables, and internal/external events. • Coordinate speakers, content, agendas, and post-event amplification. • Source and secure speaking opportunities for senior management in EMEA markets. REQUIREMENTS • Minimum 7 years’ experience in marketing, PR, communications, event management or related roles. • Strong writing background and storytelling ability, particularly in awards, client storytelling, and delivering winning campaign narratives. • Proven team management experience (4+ direct reports including designers) • Ability to multitask and work under pressure in a fast-paced agency environment with a team in multiple time zones (flexibility to join regular out of hours calls is essential) • Proven PR experience (press enquiries, delivering PR ideas, media collaboration, speaker sourcing). • Experience with EMEA and MENA markets is a strong advantage. • Proficiency in Asana, HubSpot, Wordpress, Microsoft, AI tools and social platforms (LinkedIn, YouTube, Instagram).

Requirements

  • Project management
  • Content production
  • Stakeholder management
  • Client storytelling
  • PR

Preferred Technologies

  • Project management
  • Content production
  • Stakeholder management
  • Client storytelling
  • PR

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