Marketing & Digital Strategy

About the job

Role Overview The Marketing & Digital Strategy person will bridge product, sales, and external marketing agencies to ensure strong market positioning, consistent brand messaging, and high-impact demand-generation initiatives. This role combines strategic marketing, digital execution, analytics, and cross-functional collaboration. Key Responsibilities 1. Marketing Strategy & Execution • Develop and execute integrated marketing campaigns to drive product awareness and lead generation. • Understand target audience needs, industry trends, and market dynamics to shape marketing strategy. • Translate product features into compelling value propositions and sales-ready messaging. • Manage the marketing budget, ensuring activities align with business priorities. 2. Digital Marketing & Performance Growth • Oversee Google Ads, LinkedIn Ads, and other paid channels to generate qualified leads. • Optimise SEO strategy, website content, and organic search performance in coordination with agencies. • Support marketing automation and CRM-driven campaigns (HubSpot, Microsoft CRM, or equivalent). • Ensure consistent messaging across all digital touchpoints—website, social media, emails, campaigns, landing pages, blogs, and newsletters. 3. Agency Coordination & Deliverable Oversight • Serve as the primary liaison with external marketing agencies. • Align agencies on objectives, GTM plans, KPIs, and timelines. • Review and approve creatives, content, reports, and campaign plans. • Track campaign progress and ensure deliverables meet agreed quality and deadlines. 4. Analytics, Reporting & Insights • Consolidate reporting from agencies, analytics tools, and CRM systems. • Measure performance against KPIs and provide actionable insights. • Conduct A/B testing, track conversions, and propose optimisation strategies. • Present performance summaries and recommendations to senior management. 5. Cross-functional Collaboration • Work closely with Sales, Product, Regional Teams, and Content/Design functions. • Assist the sales team with promotional materials, product messaging, sales kits, and collateral. • Support marketing for trade exhibitions, webinars, customer events, and partnerships. • Share market feedback with product teams to influence roadmaps and feature prioritisation. About You Essential • 6–8 years of experience in marketing, digital marketing, or marketing coordination. • Proven experience managing agencies or external marketing partners. • Strong understanding of digital channels (Google Ads, LinkedIn, SEO, CRM tools). • Excellent written communication and storytelling skills. • Ability to work independently and drive end-to-end marketing activities. • Bachelor’s degree in marketing, Communications, or a related discipline. Preferred • Experience with marketing for SaaS products. • Familiarity with the Adobe Suite (Photoshop, Illustrator, InDesign). • Experience using marketing analytics tools (GA, Search Console, Ahrefs/SEMrush). • Exposure to B2B or manufacturing/fenestration sectors. • Experience managing contractors or small teams.

Requirements

• Marketing Strategy
• Digital Marketing
• SEO
• Lead Generation
• Agency Management

Qualifications

• Bachelor’s degree in marketing
• Communications
• related discipline

Preferred Technologies

• Marketing Strategy
• Digital Marketing
• SEO
• Lead Generation
• Agency Management

About the company

Windowmaker Software Limited is a highly respected software provider in the window, door, and façade industry. With decades of innovation, the company offers advanced, industry-leading solutions used widely across international markets.